LoveFilm teams up with Maxim and iGizmo magazines

by Julia Buchanan, Promotions & Incentives 05-Jun-08, 13:00

LONDON - Online DVD rental company LoveFilm, has teamed up with Maxim and digital magazine iGizmo to offer two free cinema tickets to their readers.

The promotion, created by Cocktail Marketing, is targeting Maxim’s male readership and technology savvy subscribers of iGizmo. The offer will appear in both magazines in June and will provide readers with a promotional code and microsite link to apply for the tickets.

In May, LoveFilm teamed up with Hardys Wines for a six-month promotional partnership, which began with a microsite highlighting LoveFilm’s sponsorship of the Cannes Film Festival. The deal will also include coupons for Hardys distributed with DVD rentals, and monthly promotion of selected wines on the LoveFilm website.