Lavazza appoints iris Experience for new launch

by Julia Buchanan Promotions & Incentives 11-Jun-08, 10:15

LONDON - Italian coffee brand Lavazza has appointed iris Experience to create an experiential campaign for an upcoming product launch.

Iris won a competitive four-way pitch last month to work with the brand. Activity will begin in September and could include sampling to events.

In December, Lavazza introduced printable coupons as part of the expansion of its loyalty programme. The company reported a turnover of over €930 million in 2006.