Zavvi teams up with Sony Pictures for Rambo activity

by Julia Buchanan Promotions & Incentives 20-Jun-08, 10:15

LONDON - Zavvi has teamed up with Sony Pictures to mark the release day of 'Rambo' on DVD with experiential activity in London's West End.

People dressed as Rambo will distribute transfer tattoos and leaflets in the West End on June 23rd. The leaflets will direct people to a ‘Virtual Laser Archery’ event at the Zavvi flagship store where they can compete to win a Sony blu-ray player.

Special editions of the new Rambo film will be available at Zavvi stores nationwide, with the DVD in a bamboo-style packaging. In April, Zavvi hired Live & Breathe to handle its in-store activity following a five-way pitch.