Kerrygold in on-pack bag giveaway

by Julia Buchanan, Promotions & Incentives 01-Jul-08, 11:20

LONDON - Kerrygold butter is set to launch an on-pack promotion that aims to target 35 to 50-year-old women.

The promotion offers consumers a one in four chance to win one of 100,000 cotton bags. The giveaway will appear on sleeves for the ‘Kerrygold Softer’ spreadable brand in July to the end of August.

Consumers will discover if they have won from the sleeves and can then redeem their prize online. The Kerrygold website will allow them to enter their winning code to claim their bag.

Created by Woo Communications, the offer will be supported by press advertising, direct mail and trade mailers.