Honda launches family test drive weekends

by Julia Buchanan, Promotions & Incentives 01-Jul-08, 17:10

LONDON - Honda is set to launch a series of experiential weekends this July offering treats for the family as an enticement.

The activity, created by Hicklin Slade and Partners, will see up to 700 prospects invited to country houses for the events. There, the prospective customer will be able to test drive three Honda models.

Guests accompanying the driver will be able to enjoy activities including an F1 simulator, golf lessons and spa treatments. In May, P&I revealed Renault had launched a family day out promotion to drive participation in its summer test drive programme.