Kellogg's seeks out stars for 2009 TV campaign

by James Quilter, Promotions & Incentives 25-Sep-08, 11:55

LONDON - Kellogg's is offering families the chance to become the stars of its 2009 TV ad campaign as part of its latest promotion.

The The Big Bake promotion entails families creating recipes involving the cereal brands products and sending in pictures of the food being made. Each photo must include at least one child under 14.

The closing date for the promotion is 11 January with the advert featuring the winners down to be shot in February. There are no details yet as to what the commercial might entail however the ad will be aired on Mothers Day next year.

Photos can be entered via MMS, online or post. No purchase is necessary.