Bodyform site puts emphasis on confidence

by James Quilter, Promotions & Incentives 26-Sep-08, 10:27

LONDON - Feminine hygiene brand Bodyform has launched an online prize draw as part of its £2million 'Deo-Fresh' range launch.

The activity, created by The Big Kick, will use POS materials and online advertising to drive consumers to a confidence-themed website during October. It will offer visitors the chance to undergo a perfume creation experience in Paris to reflect the new range being scented.

Online ads will target 18 to 24-year-old women and appear on sites such as MSN, Heatworld and Lovefilm. The promotion site will also offer consumers a chance to order a free sample and take a confidence quiz and read tips.