========================================================================
------------------------------------------------------------------------
DM BULLETIN
------------------------------------------------------------------------
========================================================================
Latest news
===========
Guinness seeks agency for direct and digital business
-----------------------------------------------------
http://www.brandrepublic.com/bulletin/dmdailybulletin/article/1133519/guinness-seeks-agency-direct-digital-business/?DCMP=EMC-CONDMbulletin
24 May 2012, 10:50AM
Guinness is seeking a shop to handle its digital and direct accounts as
it looks to consolidate its agency arrangements in Western Europe.
Most businesses lack effective single customer view, finds survey
-----------------------------------------------------------------
http://www.brandrepublic.com/bulletin/dmdailybulletin/article/1133592/most-businesses-lack-effective-single-customer-view-finds-survey/?DCMP=EMC-CONDMbulletin
24 May 2012, 10:46AM
A survey of 400 large companies has found that only 16% of them have an
effective single customer view data system in place, according to
Experian Marketing Services.
Katherine Levy: Data magic is what will bind a client to its media
agency
------------------------------------------------------------------------
http://www.brandrepublic.com/bulletin/dmdailybulletin/article/1133422/katherine-levy-data-magic-will-bind-client-its-media-agency/?DCMP=EMC-CONDMbulletin
24 May 2012, 08:00AM
"The media agency is the USB stick of an advertiser's business"; media
agencies "help share the pain" for clients; media agency people "really
get under the skin of your business".
Evidon and DoubleVerify integrate privacy and ad verification
-------------------------------------------------------------
http://www.brandrepublic.com/bulletin/dmdailybulletin/article/1133644/evidon-doubleverify-integrate-privacy-ad-verification/?DCMP=EMC-CONDMbulletin
24 May 2012, 11:35AM
Online privacy compliance company Evidon and ad verification company
DoubleVerify have linked up to integrate their services on
DoubleVerify's platform.
CREATIVE STRATEGY: Greeks employ modern methods to fight for heritage
---------------------------------------------------------------------
http://www.brandrepublic.com/bulletin/dmdailybulletin/article/1133636/creative-strategy-greeks-employ-modern-methods-fight-heritage/?DCMP=EMC-CONDMbulletin
24 May 2012, 12:12PM
What, precisely, has the coalition Government achieved so far? While you
ponder that question, I must declare a vested interest in this week's
review.
Think BR: Understanding big data
--------------------------------
http://www.brandrepublic.com/bulletin/dmdailybulletin/article/1132864/think-br-understanding-big-data/?DCMP=EMC-CONDMbulletin
23 May 2012, 08:00AM
Understanding big data is key if retailers want to build one to one
relationships with their shoppers, writes Matt Barnett, head of digital,
MARS\Y&R.
Think BR: The future of loyalty goes beyond points and prizes
-------------------------------------------------------------
http://www.brandrepublic.com/bulletin/dmdailybulletin/article/1132755/think-br-future-loyalty-goes-beyond-points-prizes/?DCMP=EMC-CONDMbulletin
21 May 2012, 08:30AM
It's time to reinvigorate our thinking about loyalty, writes Sarah
Stratford, strategy director, AIS London.
Lufthansa introduces Berlin routes
----------------------------------
http://www.brandrepublic.com/bulletin/dmdailybulletin/article/1133504/lufthansa-introduces-berlin-routes/?DCMP=EMC-CONDMbulletin
24 May 2012, 11:50AM
Lufthansa has created a digital and direct marketing campaign to promote
its newest route to Germany and encourage travellers to take short
breaks to Berlin.
The Economist develops ad network Ideas People
----------------------------------------------
http://www.brandrepublic.com/bulletin/dmdailybulletin/article/1132693/the-economist-develops-ad-network-ideas-people/?DCMP=EMC-CONDMbulletin
18 May 2012, 10:15AM
The Economist Group is building on its advertising network, Ideas
People, to group together more than 60 websites trusted by The Economist
readers, but which do not use cookies to target specific users.
LATEST JOBS
===========
Marketing Associate Director / Client Partner
http://jobs.brandrepublic.com/job/482727/marketing-associate-director-client-partner/?TrackID=36
Recruiter: Henry Nicholas Associates
Salary: £60000 to £65000 per annum
Location: Oxfordshire
(Senior) Product Marketing Manager
http://jobs.brandrepublic.com/job/482411/-senior-product-marketing-manager/?TrackID=36
Recruiter: Tarsh Lazare Marketing Recruitment
Salary: £35,000 - £60,000
Location: London
Statistical Director
http://jobs.brandrepublic.com/job/481754/statistical-director/?TrackID=36
Recruiter: Elizabeth Norman International
Salary: £60000 - £70000 per annum
Location: City of London
Marketing Analyst - High Profile B2C Brand
http://jobs.brandrepublic.com/job/481836/marketing-analyst-high-profile-b2c-brand/?TrackID=36
Recruiter: Ad Lib
Salary: Up to £32K+Excellent Benefits
Location: Bristol Avon
E-commerce Strategy Manager
http://jobs.brandrepublic.com/job/481208/e-commerce-strategy-manager/?TrackID=36
Recruiter: Mars Chocolate
Salary: Salary c.£50,000
Location: Slough, Berkshire
Digital Project Manager
http://jobs.brandrepublic.com/job/480402/digital-project-manager/?TrackID=36
Recruiter: Daniel Marks London
Salary: £30-35k + Benefits
Location: Central London
BR Insight
==========Going Global In A Social World (Expert Reports)
-----------------------------------------------
http://www.brandrepublicinsight.com/adobe-report-going-global-in-a-social-world
Social networking is indisputably a global phenomenon. A recent
Forreste...
Turn Buying Signals Into Buying Actions Through Direct Response
Advertising (Expert Reports)
------------------------------------------------------------------------
http://www.brandrepublicinsight.com/turn-buying-signals-into-buying-actions-through-direct-response-advertising
Do you truly understand the unique interests of your customers?
Performa...
Crowdsourced Video: Open The Window To Crowdsourced Creative Video
Content And Generate Greater Consumer Engagement (Expert Reports)
------------------------------------------------------------------------
http://www.brandrepublicinsight.com/crowdsourced-video-open-the-window-to-crowdsourced-creative-video-content-and-generate-greater-consumer-engagement
Producing compelling video content is key - but how do you make yours
st...
Social Media Mastery: Making Technology Work for You (Webcast)
--------------------------------------------------------------
http://www.brandrepublicinsight.com/social-media-mastery-making-technology-work-for-you
Sometimes you may feel bombarded by all the demands that email, social
n...
Online Advertising in 2012: A Waste Of Time Or Improving Your Bottom
Line? (Webcast)
------------------------------------------------------------------------
http://www.brandrepublicinsight.com/online-advertising-in-2012-a-waste-of-time-or-improving-your-bottom-line
With the explosion of online advertising, many brands have taken a
scatt...
Cutting Edge Search: Innovations To Drive Mobile Sales (Webcast)
----------------------------------------------------------------
http://www.brandrepublicinsight.com/cutting-edge-search-innovations-to-drive-mobile-sales
Social media, local search and mobile search are colliding as people
gra...
Unsubscribe from bulletin
http://users.brandrepublic.com/bulletin_unsubscribe/?cmpid=4&email=<%user.Email%>
Manage my bulletins
http://users.brandrepublic.com/account/my_bulletins/