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GLOBAL BULLETIN
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Latest news
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Mindshare retains Unilever media buying in the US
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http://www.brandrepublic.com/bulletin/globalbulletin/article/1133773/mindshare-retains-unilever-media-buying-us/?DCMP=EMC-CONGlobalbulletin
25 May 2012, 09:50AM
Mindshare is believed to have retained the US portion of Unilever's £3bn
global media-buying business as part of an ongoing market-by-market
review.
Adrian Mooney to head up EMEA marketing team at Tata Global Beverages
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http://www.brandrepublic.com/bulletin/globalbulletin/article/1133479/adrian-mooney-head-emea-marketing-team-tata-global-beverages/?DCMP=EMC-CONGlobalbulletin
24 May 2012, 09:56AM
Tata Global Beverages, the owner of the Tetley tea brand, has promoted
UK marketing chief Adrian Mooney as part of a restructure of its Europe,
Middle East and Africa (EMEA) marketing operations.
Jaguar steps up social media strategy to boost innovation
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http://www.brandrepublic.com/bulletin/globalbulletin/article/1133667/jaguar-steps-social-media-strategy-boost-innovation/?DCMP=EMC-CONGlobalbulletin
24 May 2012, 01:00PM
Jaguar, the luxury car marque, is ramping up its social media marketing
strategy, as it looks for more "relevant and innovative" ways to build
the brand through digital channels.
Google's Schmidt says he 'disagrees' with EU competition concerns
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http://www.brandrepublic.com/bulletin/globalbulletin/article/1133647/googles-schmidt-says-disagrees-eu-competition-concerns/?DCMP=EMC-CONGlobalbulletin
24 May 2012, 11:35AM
Google's chairman Eric Schmidt has said the company "disagrees in
general" with complaints presented by the European Commission this week,
concerning what it sees as the search giant's anti-competitive business
practices.
Novak Djokovic to wear Uniqlo at French Open
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http://www.brandrepublic.com/bulletin/globalbulletin/article/1133635/novak-djokovic-wear-uniqlo-french-open/?DCMP=EMC-CONGlobalbulletin
24 May 2012, 11:08AM
Uniqlo has appointed the world's number one tennis player Novak Djokovic
as its global brand ambassador, who will wear its sports range of
clothes at tournaments.
Guinness seeks agency for direct and digital business
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http://www.brandrepublic.com/bulletin/globalbulletin/article/1133519/guinness-seeks-agency-direct-digital-business/?DCMP=EMC-CONGlobalbulletin
24 May 2012, 10:50AM
Guinness is seeking a shop to handle its digital and direct accounts as
it looks to consolidate its agency arrangements in Western Europe.
Also in the news
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Zurich calls £100m global ad review
http://www.brandrepublic.com/bulletin/globalbulletin/article/1133487/zurich-calls-100m-global-ad-review/?DCMP=EMC-CONGlobalbulletin
NBA gets serious about cracking UK
http://www.brandrepublic.com/bulletin/globalbulletin/article/1133003/nba-gets-serious-cracking-uk/?DCMP=EMC-CONGlobalbulletin
HP to cut 27,000 jobs in next two years
http://www.brandrepublic.com/bulletin/globalbulletin/article/1133508/hp-cut-27000-jobs-next-two-years/?DCMP=EMC-CONGlobalbulletin
Samsung 'Beckham plays Beethoven' by Cheil USA
http://www.campaignlive.co.uk/thework/news/1133581/samsung-beckham-plays-beethoven-cheil-usa/?DCMP=EMC-CONGlobalbulletin
Beiersdorf kicks off £110m pan-Euro media review
http://www.brandrepublic.com/bulletin/globalbulletin/article/1133486/beiersdorf-kicks-off-110m-pan-euro-media-review/?DCMP=EMC-CONGlobalbulletin
Expedia hires Fleishman-Hillard after European consolidation review
http://www.brandrepublic.com/bulletin/globalbulletin/article/1133503/expedia-hires-fleishman-hillard-european-consolidation-review/?DCMP=EMC-CONGlobalbulletin
From Singapore - Chris Reed on partnership marketing
====================================================Maxxis drives sports partnerships
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http://chrisreed.brandrepublic.com/2012/05/28/maxxis-drives-sports-partnerships-2/
28/05/2012
Linkin Park and Lotus F1 power innovative app brand partnership
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http://chrisreed.brandrepublic.com/2012/05/25/linkin-park-and-lotus-f1-power-innovate-brand-partnership/
25/05/2012
The BR News Blog
================Sea Containers House gets Jubilee Wrap — UK's biggest ever
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http://brnewsblog.brandrepublic.com/2012/05/25/sea-containers-house-gets-jubilee-wrap-uks-biggest-ever/
25/05/2012
If you’re anywhere near the South Bank in London today you might
get to see this. Sea Containers House has been given a massive Jubilee
Wrap installed by Service Graphics.
The banner is the largest ever produced in the UK and depicts the
Queen's Silver Jubilee in 1977. At 100m x 37m, the banner is of
astonishing size and has been installed throughout this week.
Read more »
US court battle breaks out as TV networks sue over ad skipping
technology
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http://brnewsblog.brandrepublic.com/2012/05/25/us-court-battle-breaks-out-as-tv-networks-sue-over-ad-skipping-technology/
25/05/2012
The New York Times reports on the court case involving the largest
satellite broadcaster in the US, the Dish Network, and three TV networks
over ad skipping technology that could cost commercial broadcasters
millions of dollars in lost revenues.
Read more »
Global Voices - posts from around the world
===========================================Armando Testa supports start-ups with ideas competition
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http://globalvoices.brandrepublic.com/2012/05/25/armando-testa-supports-start-ups-with-ideas-competition/
25/05/2012
How to get street cred with street art
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http://globalvoices.brandrepublic.com/2012/05/24/how-to-get-street-cred-with-street-art/
24/05/2012
Football madness taps into TV and social media in Latin America
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http://globalvoices.brandrepublic.com/2012/05/18/football-madness-taps-into-tv-and-social-media-in-latin-america/
18/05/2012
LATEST JOBS
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Graphic Designer
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Recruiter: Blue Tree Recruits
Salary: £28,000 to £29,000 per annum
Location: London
Senior designer - print and digital - immediate start (ideally)
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Recruiter: Xchangeteam
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Travel Account Manager
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Experiential Senior Account Manager
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Junior Account Manager - B2B brands, top name agency
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BR Insight
==========Going Global In A Social World (Expert Reports)
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http://www.brandrepublicinsight.com/adobe-report-going-global-in-a-social-world
Social networking is indisputably a global phenomenon. A recent
Forreste...
Turn Buying Signals Into Buying Actions Through Direct Response
Advertising (Expert Reports)
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http://www.brandrepublicinsight.com/turn-buying-signals-into-buying-actions-through-direct-response-advertising
Do you truly understand the unique interests of your customers?
Performa...
Crowdsourced Video: Open The Window To Crowdsourced Creative Video
Content And Generate Greater Consumer Engagement (Expert Reports)
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http://www.brandrepublicinsight.com/crowdsourced-video-open-the-window-to-crowdsourced-creative-video-content-and-generate-greater-consumer-engagement
Producing compelling video content is key - but how do you make yours
st...
Social Media Mastery: Making Technology Work for You (Webcast)
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http://www.brandrepublicinsight.com/social-media-mastery-making-technology-work-for-you
Sometimes you may feel bombarded by all the demands that email, social
n...
Online Advertising in 2012: A Waste Of Time Or Improving Your Bottom
Line? (Webcast)
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http://www.brandrepublicinsight.com/online-advertising-in-2012-a-waste-of-time-or-improving-your-bottom-line
With the explosion of online advertising, many brands have taken a
scatt...
Cutting Edge Search: Innovations To Drive Mobile Sales (Webcast)
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http://www.brandrepublicinsight.com/cutting-edge-search-innovations-to-drive-mobile-sales
Social media, local search and mobile search are colliding as people
gra...
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