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GLOBAL BULLETIN
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Latest news
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Pepsi signs Beyoncé as global ambassador
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http://www.brandrepublic.com/bulletin/globalbulletin/article/1163621/pepsi-signs-beyonce-global-ambassador/?DCMP=EMC-CONGlobalbulletin
10 December 2012, 12:46PM
Pepsi has signed international pop icon Beyoncé as its latest brand
ambassador under the 'Live For Now' campaign.
Burberry to review global media account
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http://www.brandrepublic.com/bulletin/globalbulletin/article/1163692/burberry-review-global-media-account/?DCMP=EMC-CONGlobalbulletin
11 December 2012, 10:13AM
High-end fashion brand Burberry has approached holding companies in
advance of a pitch for its global media planning and buying business.
Publicis Groupe completes Outside Line acquisition
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http://www.brandrepublic.com/bulletin/globalbulletin/article/1164209/publicis-groupe-completes-outside-line-acquisition/?DCMP=EMC-CONGlobalbulletin
13 December 2012, 12:14PM
Publicis Groupe has confirmed it has bought digital agency Outside Line
in order to bolster the digital capabilities of Saatchi & Saatchi.
Maurice Lévy recaps acquisitive year in eccentric style
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http://www.brandrepublic.com/bulletin/globalbulletin/article/1163733/maurice-levy-recaps-acquisitive-year-eccentric-style/?DCMP=EMC-CONGlobalbulletin
11 December 2012, 11:38AM
Publicis Groupe chief executive Maurice Lévy has posted an eccentric
video address to the world on YouTube that reviews a year in which his
company acquired BBH and LBi and looks ahead to 2013.
American Apparel rapped again for sexualisation
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http://www.brandrepublic.com/bulletin/globalbulletin/article/1163664/american-apparel-rapped-again-sexualisation/?DCMP=EMC-CONGlobalbulletin
12 December 2012, 12:01AM
American Apparel has been rapped by the ad watchdog for the second week
in a row for an ad that appears to sexualise a child.
Spurs earmark US as key international priority
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http://www.brandrepublic.com/bulletin/globalbulletin/article/1164063/spurs-earmark-us-key-international-priority/?DCMP=EMC-CONGlobalbulletin
12 December 2012, 12:34PM
Tottenham Hotspur has earmarked developing the football club's brand in
the US as a key priority by targeting its portfolio of sponsors and its
US support base through marketing initiatives.
Virgin Atlantic to retain brand name after $360m Delta deal
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http://www.brandrepublic.com/bulletin/globalbulletin/article/1163839/virgin-atlantic-retain-brand-name-360m-delta-deal/?DCMP=EMC-CONGlobalbulletin
12 December 2012, 09:04AM
Virgin Atlantic will retain its brand name after striking a $360m deal
with Delta Air Lines following a slanging match between Richard Branson
and BA's Willie Walsh.
Also in the news
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Rebekah Brooks paid £10.8m compensation
http://www.brandrepublic.com/bulletin/globalbulletin/article/1164138/rebekah-brooks-paid-108m-compensation/?DCMP=EMC-CONGlobalbulletin
JWT wins £15m global Kenwood account
http://www.brandrepublic.com/bulletin/globalbulletin/article/1163452/jwt-wins-15m-global-kenwood-account/?DCMP=EMC-CONGlobalbulletin
Twitter introduces Instagram-style filters
http://www.brandrepublic.com/bulletin/globalbulletin/article/1163683/twitter-introduces-instagram-style-filters/?DCMP=EMC-CONGlobalbulletin
Advertising Network of the Year: DDB Worldwide
http://www.brandrepublic.com/bulletin/globalbulletin/article/1164065/advertising-network-year-ddb-worldwide/?DCMP=EMC-CONGlobalbulletin
Think BR: Is Britannia cool again?
http://www.brandrepublic.com/bulletin/globalbulletin/article/1163637/think-br-britannia-cool-again/?DCMP=EMC-CONGlobalbulletin
Global law firm Reed Smith hands Ogilvy international brief
http://www.brandrepublic.com/bulletin/globalbulletin/article/1163633/global-law-firm-reed-smith-hands-ogilvy-international-brief/?DCMP=EMC-CONGlobalbulletin
From Singapore - Chris Reed on partnership marketing
====================================================Will the rest of the world follow Australia in giving up drink sponsors?
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http://chrisreed.brandrepublic.com/2013/05/09/will-the-rest-of-the-world-follow-australia-in-giving-up-drink-sponsors/
09/05/2013
Burger King's new BOMB campaign blows up and shows a lack of taste
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http://chrisreed.brandrepublic.com/2013/03/30/burger-kings-new-bomb-campaign-blows-up-and-shows-a-lack-of-taste/
30/03/2013
Johnnie Walker's Asian Voyage of Marketing Discovery
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http://chrisreed.brandrepublic.com/2013/03/22/johnnie-walkers-asian-voyage-of-marketing-discovery/
22/03/2013
Global Voices - posts from around the world
===========================================Heated pavements in Helsinki
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http://globalvoices.brandrepublic.com/2013/04/25/heated-pavements-in-helsinki/
25/04/2013
"Blowing in the Wind" in Vietnam
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http://globalvoices.brandrepublic.com/2013/04/10/blowing-in-the-wind-in-vietnam/
10/04/2013
Surprising Advertising Trends in Saudi Arabia
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http://globalvoices.brandrepublic.com/2013/04/03/surprising-advertising-trends-in-saudi-arabia/
03/04/2013
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BR Insight
==========Digital Integration: Connecting the Dots (Webcast)
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http://www.brandrepublicinsight.com/digital-integration-connecting-the-dots
Integrated digital marketing offers huge opportunities to engage,
servic...
Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports)
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http://www.brandrepublicinsight.com/mobile-2013-top-5-need-to-knows-to-fully-cash-in
Mobile marketing is coming of age, and the pace of change is now
exponen...
Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert
Reports)
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http://www.brandrepublicinsight.com/internet-shopping-6-quick-wins-to-revive-your-online-sales
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates
(Expert Reports)
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The pressure is on for marketers and mobile operators to embrace a
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Tablets: Redefining Consumer Experiences (Webcast)
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http://www.brandrepublicinsight.com/tablets-redefining-consumer-experiences
As a nation, the UK is media and technology obsessed with over half of
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Harness the Power of Your Customer's Digital Voice (Webcast)
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