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McDonald's gives Ronald a new look ahead of global 'Fun times' social media push
McDonald's gives Ronald a new look ahead of global 'Fun times' social media push
by Alex Brownsell
24 April 2014, 11:44AM
McDonald's has revealed a new look for its long-time brand mascot, Ronald McDonald, ahead of a social media campaign featuring the clown character.
Square Mile publisher aims for 450,000 users for Festival Baby site
Square Mile publisher aims for 450,000 users for Festival Baby site
by Mark Banham
24 April 2014, 11:37AM
Square Up Media, the publisher of Square Mile magazine, is moving into the music publishing market with Festival Baby, a new website for festival fans.
Coca-Cola: 'Don't approach bloggers with a fait accompli'
Coca-Cola: 'Don't approach bloggers with a fait accompli'
by Matthew Chapman
24 April 2014, 12:05PM
Brand should not approach bloggers with a "fait accompli" when reaching out to them, but should be open to co-creation and a more human approach, according to Coca-Cola GB head of media relations Sarah Tuke.
Apple Q2 profits top $10bn as iPhone sales soar
Apple Q2 profits top $10bn as iPhone sales soar
by Alex Brownsell
24 April 2014, 09:29AM
Apple has revealed better-than-expected second quarter profits of $10.2bn (£6.1bn), with iPhone sales up 17% year on year.
Facebook ad revenue leaps $1bn as it invests in targeting
Facebook ad revenue leaps $1bn as it invests in targeting
by Louise Ridley
24 April 2014, 09:38AM
Facebook's global advertising revenue grew 82 per cent year on year to $2.27 billion (£1.35 billion), in the first quarter of 2014, representing the platform's strongest advertising growth in nearly three years.

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IPG's UK revenue jumps 21% after Profero acquisition
IPG's UK revenue jumps 21% after Profero acquisition
by Louise Ridley
23 April 2014, 10:21AM
Interpublic Group (IPG) the owner of Initiative, Lowe and Partners and McCann, saw its UK revenue rise 21 per cent in the first three months of this year, boosted by its acquisition of Profero.
Isobar head of account management Tim Corcoran leaves for Brilliant Noise
Isobar head of account management Tim Corcoran leaves for Brilliant Noise
by Louise Ridley
23 April 2014, 09:23AM
Tim Corcoran, the head of account management at Isobar, will leave the agency at the end of this month and will not be replaced.


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From the blogs

Infographic: The key to pitch success
Polly Becker
24 April 2014, 9:21AM
Using data to deliver advertising before a need emerges
Ian Edwards
24 April 2014, 8:04AM
World Cup mania begins, and dubstep gets HOT
Chris Quigley
24 April 2014, 7:53AM
Virtual reality just got mainstream
Adam Hartley
23 April 2014, 12:30PM
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