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EA develops Gone with the Wind-inspired social media sitcom for The Sims 4
EA develops Gone with the Wind-inspired social media sitcom for The Sims 4
by Maisie McCabe
02 September 2014, 09:45AM
Electronic Arts has launched a real-time, social media sitcom to promote the launch of 'The Sims 4'.
Apple 'investigating' alleged iCloud weakness after celebrity photo leak
Apple 'investigating' alleged iCloud weakness after celebrity photo leak
by Alex Brownsell
02 September 2014, 09:09AM
Apple is investigating claims its iCloud service was exploited as part of a hack which leaked private photographs of celebrities online.
Burberry puts personalisation at the heart of My Burberry campaign
Burberry puts personalisation at the heart of My Burberry campaign
by Shona Ghosh
02 September 2014, 08:35AM
Burberry has put consumers at the centre of its launch campaign for My Burberry perfume, and brought together its star models Cara Delevingne and Kate Moss for the first time.
In a world where consumers have multiple identities, brands must find new ways to keep up
In a world where consumers have multiple identities, brands must find new ways to keep up
by Will Harris
02 September 2014, 08:00AM
In today's modern world, where it is commonplace for people to have multiple identities, can brands keep up, asks Will Harris.
Tinder's 'Generation Swipe' offers a lesson in brutal simplicity for brands
Tinder's 'Generation Swipe' offers a lesson in brutal simplicity for brands
by Nicola Kemp
02 September 2014, 08:00AM
Communication is as fast as it is casual for this generation of consumers, writes Nicola Kemp.
3 things the Apple iWatch could mean for brands
3 things the Apple iWatch could mean for brands
by Justin Billingsley
02 September 2014, 07:32AM
With Apple expected to announce both the iPhone 6 and "iWatch" wearable initiative next week, Saatchi & Saatchi, Europe, Middle East & Africa chief operating officer, Justin Billingsley looks at what this could mean for brands.
EE's Spencer McHugh on a summer of fibreglass-cow 4G hotspots and techy tea parties
EE's Spencer McHugh on a summer of fibreglass-cow 4G hotspots and techy tea parties
by Spencer McHugh
02 September 2014, 08:00AM
Spencer McHugh, EE's marketing director, on a period that has taken him from fibreglass-cow 4G Wi-Fi hotspots at Glastonbury to helping a grandmother Skype and send texts for the first time.
Apple works on 'iPhone wallet' with Visa, MasterCard and AmEx
Apple works on 'iPhone wallet' with Visa, MasterCard and AmEx
by Shona Ghosh
01 September 2014, 04:02PM
Apple has reportedly signed deals with Visa, MasterCard and AmEx for a mobile payments system that will let users pay for goods with a swipe of their phones.
Tesco Mobile launches TV campaign
Tesco Mobile launches TV campaign
by Louise Jack
01 September 2014, 03:24PM
Tesco Mobile is launching a brand campaign in the UK created by Wieden & Kennedy Amsterdam.
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From the blogs

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