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Alibaba set to raise $21.8bn and break record for largest IPO ever
Alibaba set to raise $21.8bn and break record for largest IPO ever
by Ben Bold
19 September 2014, 08:29AM
Chinese ecommerce giant Alibaba is set to raise $21.8bn (£13.24bn) when it floats later today (19 September) on the New York Stock Exchange, making it one of the largest flotations in financial history.
Samsung Galaxy Alpha kicks off £10m campaign featuring Lily Allen
Samsung Galaxy Alpha kicks off £10m campaign featuring Lily Allen
by Sara Spary
19 September 2014, 11:28AM
Samsung has launched a £10m marketing campaign to launch its smartphone, Galaxy Alpha, with an "epic" TV ad featuring pop star Lily Allen.
Twitter and Facebook tackle video ads but whose strategy is better?
Twitter and Facebook tackle video ads but whose strategy is better?
by Alex Macnamara
19 September 2014, 10:00AM
Twitter and Facebook have taken different approaches with respect to their video ad experiences. Alex Macnamara, UK managing director at Tremor Video, weighs up the benefits and pitfalls of each method.
Made.com makes Scottish Referendum marketing
Made.com makes Scottish Referendum marketing "blunder"
by Louise Jack
19 September 2014, 09:11AM
Made.com has been left embarrassed this morning after sending out an email to its customer base announcing it had launched in a "new country" with special offers on "Saltire-inspired" products.
Burberry dominates social channels at #LFW
Burberry dominates social channels at #LFW
by Nicola Kemp
18 September 2014, 12:32PM
Burberry's digital-first strategy is paying dividends and the brand has successfully dominated social media channels during London Fashion Week.
iProspect bolsters team with two appointments
iProspect bolsters team with two appointments
by Louise Jack
19 September 2014, 09:36AM
Digital marketing performance agency iProspect has hired Wayne Blodwell and Gareth Owen to the newly-created roles of head of programmatic and strategy partner, respectively.
Campaign Viral Chart: Samsung's pastiche of Apple joins the line-up
Campaign Viral Chart: Samsung's pastiche of Apple joins the line-up
by Sara Kimberley
19 September 2014, 11:06AM
A comical ad by Samsung sending up Apple's recent iPhone 6 and Watch launch has made it on to this week's Viral Chart.
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