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Instagram appeals to brands with beefed-up ad analytics tools
Instagram appeals to brands with beefed-up ad analytics tools
by Shona Ghosh
22 August 2014, 11:08AM
Instagram has rolled out three tools that will allow brands to monitor their performance on its fledgling ad network.
McDonald's plots music scheme and mobile ordering in digital overhaul
McDonald's plots music scheme and mobile ordering in digital overhaul
by Alex Brownsell
22 August 2014, 09:00AM
McDonald's is set to launch a music and entertainment offering to customers, as it looks to expand its digital presence.
Hottest virals: GoPro's surfing pig rules the waves, plus Apple and Nike
Hottest virals: GoPro's surfing pig rules the waves, plus Apple and Nike
by Gemma Charles
22 August 2014, 10:00AM
The latest virals from GoPro, Apple and Nike.
Shock news - mobile and social consumers don't want irrelevant ads
Shock news - mobile and social consumers don't want irrelevant ads
by Amy Kean
22 August 2014, 10:30AM
Marketers seem reluctant to wholeheartedly embrace mass personalisation, writes Amy Kean, head of futures at Havas Media.
Hovis seeks new marketing chief as Matt Hunt quits for digital agency
Hovis seeks new marketing chief as Matt Hunt quits for digital agency
by Shona Ghosh
21 August 2014, 01:00PM
Hovis has lost marketing chief Matt Hunt to its own digital agency and is on the hunt for his successor.
Campaign Viral Chart: Football ads dominate
Campaign Viral Chart: Football ads dominate
by Sara Kimberley
22 August 2014, 07:46AM
Football ads for Adidas, Chevrolet and Fifa 15 dominate this week's Campaign Viral Chart.
Top 10 ads of the week: Barclays and Google share the top spot
Top 10 ads of the week: Barclays and Google share the top spot
by Staff
21 August 2014, 11:00AM
Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.
Aviva appoints Andrew Brem as first chief digital officer
Aviva appoints Andrew Brem as first chief digital officer
by Alex Brownsell
21 August 2014, 11:30AM
Aviva has appointed British Gas boss Andrew Brem as its first chief digital officer, as the insurer looks to drive a "group-wide digital transformation".
Best Buy's #HackToSchool campaign gives creativity lessons in this week's top Vines
Best Buy's #HackToSchool campaign gives creativity lessons in this week's top Vines
by Alex Player
21 August 2014, 10:00AM
Marketing, with the help of social media experts Unruly, showcases three must-watch branded Vines from Best Buy, Kidspot and the San Francisco 49ers.
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