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Piracy police land extra £3m funding in government turnaround
Piracy police land extra £3m funding in government turnaround
by Shona Ghosh
23 October 2014, 11:06AM
The UK police unit dedicated to tackling intellectual property (IP) theft has been handed an extra £3m by the government, despite the fact that rights holders ought to be funding the unit.
AMV hires Droga5's Crichlow for new social media position
AMV hires Droga5's Crichlow for new social media position
by Kate Magee
23 October 2014, 08:00AM
Abbott Mead Vickers BBDO has appointed Gerard Crichlow, the director of social media at Droga5 New York, in the new position of director of social and cultural innovation.
What marketers need to know about Facebook Atlas
What marketers need to know about Facebook Atlas
by David Towers and Guy Kedar
23 October 2014, 09:00AM
Facebook's updated Atlas advertising platform is a revolution in how marketers can target users across the web, according to MEC's director of search and digital projects, David Towers, and digital partner and head of social Guy Kedar.
YouTube's Robert Kyncl targets $220bn video ad market
YouTube's Robert Kyncl targets $220bn video ad market
by David Benady
23 October 2014, 08:00AM
The video platform's content and business operations chief tells David Benady why its ad offering should entice agencies.
Why Generation Z needs a 'birds and the bees' chat about the digital world
Why Generation Z needs a 'birds and the bees' chat about the digital world
by Dino Burbidge
23 October 2014, 08:00AM
Connected young people are losing touch with reality thanks to internet manipulation, says Dino Burbidge, director of technology and innovation, WCRS, who now knows who PewDiePie is.
With momentum and now money behind it, the Vice hype needs to be believed
With momentum and now money behind it, the Vice hype needs to be believed
by Arif Durrani
23 October 2014, 08:00AM
The bristling excitement among the young masses milling into an East London church as dusk fell was palpable - it had all the hallmarks of a cult, but was in fact a clarion call for advertisers.
Watch: What do senior marketers think about content marketing? Part 3
Watch: What do senior marketers think about content marketing? Part 3
by Staff
23 October 2014, 09:28AM
In our latest 'Bums on Seats' video offering advice from the UK's leading marketers, we ask: "Just what do you think of content marketing?"
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