| Latest news |
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| PepsiCo is slashing 8,700 jobs, around 3% of its workforce, and is to mirror rival Coca-Cola by announcing a major investment in advertising and marketing. |
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| Sacoor Brothers, the fashion brand, has appointed Now to handle its first advertising account in the UK. |
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| Marmite, the Unilever-owned yeast spread brand, has teamed up with artist Pete Fowler to create a series of e-cards for Facebook users to send to their loved ones on Valentine's Day. |
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| Absolut has teamed up with Jamie Hewlett, the co-founder and illustrator of band Gorillaz, to create a limited edition London-themed bottle. |
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| Footwear brand Clarks is launching its first ever augmented reality campaign at the end of the month to promote its women's Spring/Summer collection. |
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| Former Vodafone marketing head David Wheldon turns up at Barclays, while Leo Burnett Group promotes Giles Hedger to UK MD, in Brand Republic's round-up of this week's people moves in advertising, marketing and media. |
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| A music video for OkGo that doubled as a Super Bowl ad for Chevy is the most shared this week with more than 400,000 shares. |
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| Opinion |
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| Partnering biometrics and conventional research can increase our understanding of what makes powerful creative work, writes Keith Glasspoole, deputy managing director, Ipsos ASI. |
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| With the Olympic enforcement team making its presence felt, brand owners need to be aware of what the law has to say, writes Mark Armitage, partner and trademark attorney at Withers & Rogers. |
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| There aren't many things that guarantee disruption. |
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| Intelligence |
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| As the May deadline for cookie compliance approaches, what must marketers do, asks Rachel Barnes. |
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| Young people aged 16-24 are increasingly turning to eating out as a good value activity, and social media is one of the best ways to target them, writes Stephen Mellor, qualitative director at Tpoll. |
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| Are women now more likely to get on in the industry, asks Alasdair Reid. |
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| Mobiles and tablets are offering publishers and advertisers alike the opportunity to create innovative content, with partnerships expected to rise in prominence |
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| Latest jobs |
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Account Director
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Recruiter AF Selection
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Salary £32 - £40,000 + superb benefits
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Location Manchester
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