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'Sweetie' campaign leads to sex offence conviction
'Sweetie' campaign leads to sex offence conviction
by Kate Magee
21 October 2014, 11:39AM
A man in Australia has become what is believed to be the first person convicted of sex offences as a result of the lauded "Sweetie" campaign.
Asos annual profits fall, but sales hike defies expectations
Asos annual profits fall, but sales hike defies expectations
by Ben Bold
21 October 2014, 11:08AM
Online fashion retailer Asos reported a 14% fall in annual pre-tax profits to £46.9m after a "challenging year", which included a fire that consumed its Barnsley warehouse.
Apple sells nearly 40m iPhones in last quarter, driving $8.5bn profit
Apple sells nearly 40m iPhones in last quarter, driving $8.5bn profit
by Ben Bold
21 October 2014, 07:29AM
Apple sold nearly 40 million iPhones in its fourth quarter and grew its year-on-year profits by 12% to $8.5bn (£5.26bn), but iPad sales fell 13% compared to the same period last year.
Amazon unveils first UK ad for Fire TV in attempt to 'humanise' its brand
Amazon unveils first UK ad for Fire TV in attempt to 'humanise' its brand
by Louise Jack
21 October 2014, 01:00PM
Amazon Fire TV, the internet giant's video-streaming box for TVs, has launched a campaign focusing on the product's voice-recognition capabilities.
Delaney and Lund back real-time creative company
Delaney and Lund back real-time creative company
by Gurjit Degun
21 October 2014, 11:22AM
Greg Delaney and Mark Lund, the founders of DLKW Lowe, have backed Trigger Buzz, a new company providing real-time creative content for brands.
Make content like a girl: how brands are turning to feminism for content inspiration
Make content like a girl: how brands are turning to feminism for content inspiration
by Kath Hipwell
21 October 2014, 08:00AM
Marketing campaigns aimed at women are becoming less reliant on tired stereotypes and increasingly eschewing traditional gender roles, says Kath Hipwell, head of content strategy, Red Bee Media.
Nestle brings back 'last Rolo' strapline in YouTube film series
Nestle brings back 'last Rolo' strapline in YouTube film series
by Sara Spary
20 October 2014, 12:00PM
Nestle has revived the classic Rolo strapline, 'Do you love anyone enough to give them your last Rolo?' for a series of online films, as the brand seeks to target a "whole new generation" of consumers.
Bob Wootton: 7 things I learned at the Wired conference
Bob Wootton: 7 things I learned at the Wired conference
by Bob Wootton
20 October 2014, 09:31AM
Quantum technologies, biotech and hackers: ISBA's director of media and advertising, Bob Wootton, gives his key takeouts from last week's Wired conference.
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