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Razorfish UK chief Chris Mellish to leave after 15 years
Razorfish UK chief Chris Mellish to leave after 15 years
by James Swift
19 December 2014, 11:30AM
Razorfish's UK chief executive, Chris Mellish, will leave the business at the beginning of 2015.
Ebuyer.com in £3m sponsorship deal with Dave
Ebuyer.com in £3m sponsorship deal with Dave
by Gurjit Degun
19 December 2014, 09:05AM
Ebuyer.com, the online electronics retailer, has launched its first major TV sponsorship campaign with Dave, the UKTV Freeview channel, in a £2.8 million deal.
It's time for brands to adopt a YouTube mindset
It's time for brands to adopt a YouTube mindset
by Simon Preece
19 December 2014, 09:00AM
The way we consume video has changed significantly in recent years, and with this our attitudes to the advertising that surrounds it, writes SLP Consulting founder Simon Preece.
Johnnie Walker hires Anomaly to global creative account
Johnnie Walker hires Anomaly to global creative account
by James Swift
18 December 2014, 05:00PM
Johnnie Walker has appointed Anomaly as its global lead creative agency, ditching Bartle Bogle Hegarty after 15 years.
Weetabix kicks off campaign to encourage kids to eat fruit with cereal
Weetabix kicks off campaign to encourage kids to eat fruit with cereal
by Sara Spary
18 December 2014, 03:00PM
Weetabix is kicking off a multi-channel campaign in January that aims to get kids "excited" by the breakfast brand.
GE teams up with Nas in music content push
GE teams up with Nas in music content push
by Charlotte McEleny
19 December 2014, 11:11AM
GE is continuing its content-led strategy with the launch of a documentary about breakdancing produced by US rapper Nas.
30 years of mobile brands: from BT, Orange and O2, to T-Mobile and EE
30 years of mobile brands: from BT, Orange and O2, to T-Mobile and EE
by Ben Bold
18 December 2014, 11:32AM
With this week's news that BT is to buy mobile operator EE from owners Orange and Deutsche Telekom for £12.5bn, and that Telefonica chairman César Alierta flew to the UK to persuade BT to also snap up O2, Marketing takes a look back at the corporate ...
Uber festive stunt doles out free taxis for charity
Uber festive stunt doles out free taxis for charity
by Sara Spary
18 December 2014, 10:57AM
Uber will offer free taxis throughout London and Manchester today, which will transport goods to food charities and homeless shelters including Fareshare.
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