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MailOnline's £60m target on track as US site overtakes UK
MailOnline's £60m target on track as US site overtakes UK
by Arif Durrani
17 September 2014, 03:49PM
MailOnline is now attracting more monthly unique browsers from its US operation than the UK, helping to keep its target of generating £60 million from advertising for the year on track.
News UK to open native ad division
News UK to open native ad division
by Arif Durrani
18 September 2014, 08:00AM
News UK is launching a bespoke native advertising unit led by the editor of The Sunday Times' Style, Tiffanie Darke.
Traditional TV set losing appeal among children
Traditional TV set losing appeal among children
by
18 September 2014, 08:00AM
Four- to 15-year-olds are shunning the TV set - what are the implications for agencies and broadcasters? By David Benady.
Sennheiser brags it can please even the 'most seasoned' ears
Sennheiser brags it can please even the 'most seasoned' ears
by Sara Spary
18 September 2014, 11:00AM
German audio specialist Sennheiser shows it makes people's ears feel "oh so good" in this quirky (if not slightly creepy) online ad for its 'let your ears be loved' campaign.
Proximity captures The Economist's integrated business
Proximity captures The Economist's integrated business
by Sara Kimberley
18 September 2014, 08:00AM
The Economist has appointed Proximity London to handle its integrated account.
Just Eat £5m campaign to capture 'celebration' of the takeaway
Just Eat £5m campaign to capture 'celebration' of the takeaway
by Ben Bold
18 September 2014, 10:56AM
Just Eat is kicking off a TV ad campaign promoting the "mini fist pump" - a celebration of life's small victories and part of a £5m marketing push that includes social, digital and PR activity.
The week's top Vines: Domino's, Torch Energy and Toaster Strudel
The week's top Vines: Domino's, Torch Energy and Toaster Strudel
by Alex Player
18 September 2014, 10:30AM
Marketing, with the help of social-media experts Unruly, showcases three must-watch branded Vines, featuring energy saving life-hacks, #hanscraft crafting and the secret to making pizzas.
Jack Wills hires Havas Work Club for digital
Jack Wills hires Havas Work Club for digital
by James Swift
18 September 2014, 08:00AM
Jack Wills, the fashion retailer known for its preppy clothes, has appointed Havas Work Club as its digital agency in the UK.
Technology has improved our processes, but what about the killer insights?
Technology has improved our processes, but what about the killer insights?
by Paul Frampton
18 September 2014, 08:00AM
There are waves of change all around us. The onslaught of new channels, techniques and platforms is overwhelming, and the need for greater technology engagement is no longer an option. It has certainly helped improve marketing returns during a recess...
Tech viewpoint on invisible technology
Tech viewpoint on invisible technology
by Jon Andrews
18 September 2014, 08:00AM
We've been working with technology inside the advertising arena for donkey's years, leading to some amazing work. We're fascinated by anything that's new and shiny, and we're constantly looking out for that next new "thing" to jump on and use on an i...
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