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Everything Everywhere calls direct roster review
Everything Everywhere calls direct roster review
by Matthew Chapman
09 February 2012, 08:00AM
Everything Everywhere, the umbrella brand for Orange and T-Mobile, is putting its below-the-line creative roster on notice.
Cookie consent: how to stay on the right side of the law
Cookie consent: how to stay on the right side of the law
by Rachel Barnes
09 February 2012, 11:30AM
As the May deadline for cookie compliance approaches, what must marketers do, asks Rachel Barnes.
Domino's Pizza calls digital and direct marketing review
Domino's Pizza calls digital and direct marketing review
by Sara Kimberley
09 February 2012, 10:00AM
Domino's Pizza has kicked off a review of its digital and direct marketing account. The UK's largest pizza delivery company has approached agencies directly ahead of a contest for the business.
Social brands: Unilever shifts focus from social media to word of mouth
Social brands: Unilever shifts focus from social media to word of mouth
by Nicola Clark
08 February 2012, 11:20AM
Marketers are being urged to reappraise the value of fans and re-focus their social media activity on building long-term engagement.
Groupon buys data start-up Adku to boost personalisation
Groupon buys data start-up Adku to boost personalisation
by Sarah Shearman
07 February 2012, 10:03AM
Groupon, the group deals service, has acquired data personalisation start-up Adku for a reported $10m (£6.3m).
CREATIVE STRATEGY: Snickers scores with a sweet insight
CREATIVE STRATEGY: Snickers scores with a sweet insight
by Simon S Kershaw
09 February 2012, 01:04PM
Feeling peckish? Is it that time of day? Being famished can affect us in strange ways. I don't need a watch to tell me it's lunchtime, my brain simply starts to shut down. That is signal enough.
Marketers need to work on loyalty activation, research claims
Marketers need to work on loyalty activation, research claims
by Matthew Chapman
06 February 2012, 12:23PM
Marketers are not doing enough to make customers activate loyalty programmes, with two in five (39%) people not using all the loyalty programmes they are enrolled in, according to findings from ICM Research.
Hi-Media picks up Thomas Cook online ad sales
Hi-Media picks up Thomas Cook online ad sales
by Daniel Farey-Jones
09 February 2012, 10:30AM
Thomas Cook has appointed Hi-Media to sell advertising on its UK websites.
Picture Gallery: OgilvyOne Direct Agency of the Year party
Picture Gallery: OgilvyOne Direct Agency of the Year party
by Sara Kimberley
06 February 2012, 12:04PM
OgilvyOne celebrates becoming Campaign's Direct Agency of the Year 2011 for a second year running.
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