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PepsiCo to cull 8,700 jobs and invest an extra $600m in advertising
PepsiCo to cull 8,700 jobs and invest an extra $600m in advertising
by John Reynolds
10 February 2012, 09:45AM
PepsiCo is slashing 8,700 jobs, around 3% of its workforce, and is to mirror rival Coca-Cola by announcing a major investment in advertising and marketing.
Coca-Cola to boost brand spend by up to $400m
Coca-Cola to boost brand spend by up to $400m
by Loulla-Mae Eleftheriou-Smith
08 February 2012, 09:23AM
Coca-Cola has outlined a plan to re-invest up to $400m (£253m) of operational cost savings into brand-building initiatives over a period of four years.
Publicis reports 7.3% revenue growth for 2011
Publicis reports 7.3% revenue growth for 2011
by Sara Kimberley
09 February 2012, 09:10AM
Publicis Groupe has beaten expectations by reporting year-on-year revenue growth of 7.3% to £4.8bn in 2011.
News Corp hit by $87m NotW costs
News Corp hit by $87m NotW costs
by John Reynolds
09 February 2012, 09:32AM
News Corp has reported a 43% hit on its publishing arm, which includes its UK national newspapers, reducing the unit's operating income to $218m (£138m) as it was hit by multimillion-pound costs relating to the phone-hacking scandal at the News of th...
TBWA lands £100 million global Aquafresh account
TBWA lands £100 million global Aquafresh account
by Sara Kimberley
09 February 2012, 08:00AM
GlaxoSmithKline has appointed TBWA Worldwide to handle its estimated £100 million Aquafresh global advertising account.
Record number of Americans tune in to Super Bowl
Record number of Americans tune in to Super Bowl
by Daniel Farey-Jones
07 February 2012, 09:30AM
The Super Bowl's habit of setting viewing records continues (just) with 111.3 million viewers making this year's sporting showdown the most viewed television programme in US TV history.
Also in the news
RB commits £100m to building brands and 'powermarkets'
by John Reynolds, 08 February 2012, 09:50AM
Heineken to feature James Bond in ads
by Gemma Charles, 08 February 2012, 08:50AM
Ernst & Young kicks off global media review
by Maisie McCabe, 09 February 2012, 08:00AM
Yahoo's chairman and three directors quit the board in overhaul
by Sarah Shearman, 08 February 2012, 09:39AM
Google releases Chrome for mobile
by Sarah Shearman, 08 February 2012, 11:45AM
All about...Facebook's IPO
by , 09 February 2012, 08:00AM
From Singapore - Chris Reed on partnership marketing
Liverpool 1 adidas 0
Chris J Reed
10 February 2012, 3:35AM
Van Halen rock with ESPN
Chris J Reed
09 February 2012, 4:20AM
H&M's brand partnership own goal
Chris J Reed
07 February 2012, 12:45AM
Sony Ericsson surfs Billabong's wave
Chris J Reed
05 February 2012, 10:19AM
Snow? That's not snow. THIS is snow.
Chris J Reed
05 February 2012, 6:25AM
The Wall blog
Google considers opening first retail store in Dublin
@gordonmacmillan
10 February 2012, 12:56PM
The rise of the virtual stores, Tesco expands virtual shopping
Polly Becker
10 February 2012, 11:49AM
LinkedIn hits 150 million registered users
@gordonmacmillan
10 February 2012, 10:58AM
The complete history of marketing from moveable type to social media [infographic]
Polly Becker
10 February 2012, 10:04AM
The race to find new Facebook fans - is it ethical to buy them?
Mark Macias
10 February 2012, 9:01AM
Pinterest - Is the new HOT new social platform - #Pinterest
Gabrielle Laine-Peters
09 February 2012, 3:24PM

Global Voices - posts from around the world

"How many of my friends text me their Happy Chinese New Year greetings while sitting on the toilet?"
Heng Aw, Worldwide Partners Inc
08 February 2012, 9:08AM
Looking East - Jakarta
Insight International
07 February 2012, 10:24AM
Gordon's Republic
Ten of the best US political attack ads - Nuking little Daisy tops the list
@gordonmacmillan
08 February 2012, 1:07PM
Alistair Campbell, Steve Coogan and Paul Gascoigne settle phone hacking claims
@gordonmacmillan
08 February 2012, 12:02PM
Hacking scandal spreads to The Times as paper investigated
@gordonmacmillan
02 February 2012, 10:08AM
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