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Will VR take off as a mass consumer product?
Adam Doherty
24 October 2014, 8:38AM

VR by Adi SetiawanThere's been a wave of positive press for virtual reality (VR), which is driving momentum of interest in this new medium. The promise of engaging consumers worldwide with mind-blowing personal experiences is closing in. But we won't be able to mesmerise on a macro scale until VR headsets become a mainstream product. So the crucial question is - does VR have a chance of reaching mass adoption, when all the naysayers insist it's limited to gaming geeks?

Six vital ad:tech themes for 2015
Neil Higgins
24 October 2014, 8:23AM

ad-techThis week, I attended ad:tech London, which was celebrating its 10th birthday. It was a packed two days; here are the trends that stood out for me as we plan for 2015...

Pinterest: its popularity, power and potential
Lorya Noseda
23 October 2014, 7:08AM

pinterest's new Look: More Ways to Discover What You LovePinterest, the world's visually-led social network, is a self-expression engine, sophisticated visual search tool and virtual pin-board all rolled into one. It launched early 2010, has 57.9 million monthly users, women and 25-34 year olds are the dominant gender and age group active on the platform. It's a mobile-popular platform, with three-quarters of sharing taking place on a mobile device.

5 dos and don'ts of native advertising
Rachel Powney
23 October 2014, 7:01AM

nativeWhile the marketing industry struggles to precisely define native advertising, it is widely accepted that this format presents an exciting opportunity for brands. Native advertising currently accounts for over 20% of digital display ads in the UK with spend reaching £216 million, while global native advertising spend on social media alone is expected to reach $5 billion by 2017.

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