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What can advertisers learn from Facebook's Cross Device Reporting?
Sam Barnett
18 September 2014, 1:39PM

FacebookbuildingFacebook has recently announced a cross device tracking tool. This will allow advertisers to see their user's journey to purchase as they move between devices.

Facebook is in a unique position as a publisher – in North America alone at least 50% of internet users are on Facebook and, if they own two or more devices, chances are they will log on to the service on every device they own.

Did Apple and U2 officially make music worthless?
Chris J Reed
17 September 2014, 11:43PM

U2 Apple launchMusic stars do want to have it both ways. First they complain that music is not being valued properly, that piracy is killing new music and then they go and give away an entire album and wonder why people don't value music.

Keeping both eyes on mobile video advertising
17 September 2014, 2:08PM

Location-based mobile ads: how do you get it right?As befits the CEO of any start-up, especially one operating in a competitive sector such as mobile advertising, I keep one eye on the current state of affairs and another looking ahead. Right now, through this chameleon-like panoramic vision, what I can see through both eyes is a rapidly growing interest in, and investment in, mobile video advertising.

Apple's new products could create the most personal and convenient shopping experience yet
Viv Craske
17 September 2014, 1:44PM

Apple PayApple shook up the tech and retail sectors big time at last week’s product launch – most notably reinventing mobile shopping with Apple Pay, new to the iPhone 6 and Apple Watch. Is the end of the credit card truly nigh after more than five decades of domination?

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