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Digital PM The Wall
Infographic: The key to pitch success
24 April 2014, 9:21AM

pitch processNew research commissioned by visual content and production strategy agency Saddington Baynes has revealed the three most important success factors when it comes to pitching creative work.

The results showed concept visualisation, chemistry with the client, and strategy and insight are the key factors.

Using data to deliver advertising before a need emerges
24 April 2014, 8:04AM

Google Now: How the web is killing creativity, by suggesting it is easy...Julian Assange took a typically reserved stance on the subject of privacy recently. "The ability to surveil everyone on the planet is almost there," he decreed at SXSWi from his Ecuadorian bunker in the heart of Knightsbridge.

World Cup mania begins, and dubstep gets HOT
24 April 2014, 7:53AM

CastrolWith less than 50 days until the start of the World Cup, partner brands are really starting to capitalise on their sponsorship deals. This week's branded chart topper comes from the official motor oil of the tournament, Castrol, and pits global rally icon and YouTube star, Ken Block, against one of the expected stars of the tournament, Neymar.

Virtual reality just got mainstream
23 April 2014, 12:30PM

Figure Digital imageYou will of course know by now the ins and outs of the current state of virtual reality. A month ago, it probably wasn't even on your radar.

Facebook bought Oculus VR last month, the crowd-funded Kickstarter success behind the development of the first major virtual reality headset, the Oculus Rift. For two billion dollars. Sony also recently announced its own plans to release a PlayStation-branded VR headset for gamers and PlayStation 4 owners later in 2015. These two immense news announcements alone confirm what many within the VR space have known for some time.

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