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Is creativity being replaced?
Nick Reid
01 August 2014, 8:50AM

Creativity by JD Hancock FlickrMuch has been made about increasing prominence of technology vendors in the media sphere, with the Wall Street Journal being one among many to suggest that creativity has taken a back seat. This has been an industry-wide debate for some time, with marketers, creatives, agencies and vendors alike coming forward to defend human input within the marketing process.

Eagles swoop in to aid the digitally disengaged
Ipsos MediaCT
01 August 2014, 8:42AM

KeyboardFor most of us, going online is such an everyday activity that we barely even notice it. Online and offline worlds are fused such that it's impossible to tell where one ends and the other begins. While it's easy to assume that such connectivity is universal, this is far from the case. 86% of British adults have access to the internet [Q2 Tech Tracker Data 2014] but this leaves a significant minority who do not.

4 reasons native advertising is exploiting brands
Jonathan Rose
31 July 2014, 9:39AM

nativeAs content marketing continues to take over the popular marketing psyche, native advertising in particular is fast-becoming the most popular conception of the practice.

Native advertising has been billed as something of a panacea for brands who are seeing diminishing returns from traditional advertising that is blatant, irrelevant and overtly salesy. The promise of native advertising for brands has been the opportunity to access audiences that can be subtly exposed to branded content that has been published 'natively' and are therefore increasingly likely to pay attention. Off the back of this promise, a $44billion industry (source: Custom Content Council) has developed, with publishers, agencies, content creators and technology providers all clamouring to join the goldrush of this new opportunity.

Sharknado 2 stunt verdict: cod do better
Rachel Bull
31 July 2014, 9:22AM

killer sharkI've seen, shared and reported on film stunts in my time that have made me wow out loud. Like the time PS Live took a rock-like monument into Stonehenge on the Spring Solstice to promote adventure film The Croods. Or when a gigantic Spider Pig flew over Battersea Power Station for The Simpsons movie. And when we all got spooked watching the telekinetic coffee shop viral promoting The Rage: Carrie 2.

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