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Digital PM The Wall
Nostalgic Christmas ads might be a thing of the past
Daniel Todaro
30 October 2014, 8:40AM

bear and hareAnother year brings another fanfare as mid-Autumn ads from the big brands are rolled out to entice consumers to spend big both in-store and online this Christmas.

Last year we had Debenhams highlighting its elegant clothing, M&S taking us down the rabbit hole, and of course - who can forget - John Lewis' Bear and the Hare. Christmas ads inevitably form part of the national psyche in the run-up to the festive period, so it's crucial that brands get it right. It's a huge opportunity to connect with and reach consumers at a time when their attention turns to budgeting for Christmas.

Happy 20th birthday to the display ad
Ben Plomion
30 October 2014, 8:17AM

cakeThis week exactly 20 years ago, the very first online ad, by AT&T, was introduced to the world. It had a 44% click-through rate, and marketers were ecstatic.

This ad from AT&T that appeared on HotWired.com (now Wired.com) was simple, yet effective, and was enough to launch an entire industry over the next two decades.

Clinique brings socially-activated art to Covent Garden
Rachel Bull
29 October 2014, 12:53PM

The OrbLook up if you're passing through Covent Garden this weekend.

Beauty brand Clinique will be suspending a glowing orb eight metres above the ground from 31 October to 1 November - its first social media-activated art installation.

Stop. Check. Post?
Hannah Jones
29 October 2014, 11:31AM

Why an unfocused social-media strategy is a waste of moneyWe are in an age of Too Much Information. The proliferation of social media, coupled with our desire to share every moment of our lives with friends and followers means we're constantly exposed to (depending on how old you are) babies, weddings, foodporn, running routes, holiday photos and party pics.

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