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10 questions to ask when choosing a mobile agency
Daniel Solden
24 July 2014, 9:57AM

Mobile dataIn a market that is increasingly diverse, fast-moving, and difficult to understand - the challenge of choosing the right mobile agency has never been greater. Here are ten of the most important questions (and answers), to help you decide:

How to avoid the incremental trap
Karen Connell
24 July 2014, 9:10AM

Steps by jara_mae FlickrImagine the scenario: It's planning time and budgets are still really tough. Many consultancies and agencies will be talking to their clients about incremental growth, incremental volume, incremental profit, and incremental process improvements.

Free is the way to engage in Singapore marketing
Chris J Reed
24 July 2014, 12:26AM

FreeFree is the magic word in Singapore for any marketing campaign. If you use it you can promote anything.

I love Raffles Place in Singapore's CBD as it's always a hive of marketing activity. There are always a plethora of brands trying to capture the attention of busy business executives who are dashing around. You soon learn that "free" is the only message that truly works to achieve this objective.

5 reasons "search for" is the best call to action for brands
Jonjo Maudsley
23 July 2014, 9:04AM

Magnifying glass by Theen Moy:FlickrThe era of ‘buy now’, ‘experience this’ and ‘order yours today’ in above the line advertising is over. With so many media channels for people to choose from and so much competition for attention, these traditional call to actions (CTAs) are becoming less effective - they are too obvious.

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