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My role in "Meet Me in Starbucks"
Chris J Reed
29 September 2014, 11:54PM

starbucks01eI am delighted to have played a leading role in the new global Starbucks campaign "Meet Me in Starbucks" which launches tomorrow. This is how it came about.

It was actually through this blog on LinkedIn, which goes to show the power of content marketing to create awareness and drive engagement in many ways, not just the intended ones.

NFC: No more excuses
Craig Barber
29 September 2014, 12:11PM

NFCNear Field Communication (NFC) technology has received a somewhat tepid reception; with some analysts asking if NFC was a dead tech. However, the announcement of the Apple iPhone 6 seems to have buoyed the NFC believers.

Sponsored: Mobile is approaching its tipping point
Michael Nutley
29 September 2014, 11:41AM

smartphoneThis article is brought to you by our partners The Association of Online Publishers

Mobile will hit the tipping point on 4 December this year.

That's the date on which Google recently predicted search queries from mobile will overtake those from desktops. In other areas that tipping point has already been reached. At the recent AOP Forum on mobile advertising, The Guardian's head of mobile and video Lee Fels revealed that, at weekends, up to 70% of the traffic to The Guardian's football section comes from mobile.

Roadblock on the big data highway
The Wall
26 September 2014, 2:15PM

Databigstock-300x200Big data was supposed to be the next big thing but while a few brands are exploiting it, many are not even ready to try.

The fact is most companies are still not ready, there is critical housekeeping to do first. The key task facing most marketing directors is getting their existing data into order. That means investing in data consolidation and developing clearly defined measurement norms.

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