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Digital PM The Wall
5 content marketing predictions for 2015
Steve Sponder
19 December 2014, 8:30AM

Social mediaMore budget was shifted into content marketing in 2014, but next year brands will need to look at the strategy behind that investment and the results they're getting for it.

There are several areas they might have missed; things they either need to visit or revisit; and places to consider putting test budgets in place.

The rise of the chief data officer
Karthik Krishnamurthy
19 December 2014, 8:03AM

CodeWhile there is a huge amount written about data scientists, much less is said about the role of the chief data officer (CDO) in our industry.

However, the value of this individual to any business must not be underestimated. In fact, Wired describes the emergence of the CDO as "a transformational change that elevates the importance of data to the top of the organisation".

The Wall meets... Sharethrough CTO Rob Fan
Rachel Bull
18 December 2014, 10:16AM

DanRobOn a flying visit to the UK from San Francisco, we meet Rob Fan, chief technology officer of native advertising platform Sharethrough, to talk native advertising definitions, in-feed ads, and 2015 ad tech trends.

Honesty is the best YouTube policy
Ben Hogg
18 December 2014, 9:30AM

YouTube starsRecently, it was announced that lifestyle vlogger Zoe Sugg, also known as Zoella, experienced the highest-ever first week sales for a debut writer after selling more than 78,000 copies of her book, Girl Online.

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