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Digital PM The Wall
Miu Miu was so digitally close, yet so far...
Paolo Bernini
21 November 2014, 11:27AM

Mui muiFashion brands are known for pushing the boundaries when it comes to promoting the next season's must-haves, and the next big trend to hit the catwalk world is definitely turning heads.

Sponsored: How did a 24-year-old student score in the top 10% of best ads?
Joel Cere
21 November 2014, 9:30AM

CokeThis article is brought to you by our partners eYeka

Energy and refreshment are two of the core feelings Coca-Cola has been inspiring for decades. Yet it has become increasingly challenging to communicate these feelings in an ever-original fashion, keeping the brand fresh and providing local markets with impactful campaign materials.

Why money does grow on trees for millennials
Iain Millar
20 November 2014, 10:34AM

Girls texting millenialsSustainability - it's the thing one in three millennials most value in a money brand. The majority of younger millennials (those lucky enough to fall between 18- and 24-years-old) even value it over both low price and (are you sitting comfortably?) digital experience.

Customer experience changes brand perception
Chris J Reed
20 November 2014, 12:58AM

bad-customer-service-poor-business-lose-money-singapore-service-academyAccording to a recent survey in Singapore, 60% of people who suffer from bad service never complain. That means that for every four people who complain, another six are just as angry but never tell you about it.

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