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Digital PM The Wall
The marketing world after Atlas
The Wall
01 October 2014, 10:09AM

facebook atlasIn today's digital world, new online marketing innovations, platforms and concepts are announced on a weekly basis. The latest big change that brands and marketers are facing is the relaunch of Facebook's ad platform, Atlas. Atlas is aimed at gaining maximum value out of social and mobile customers. Specifically, certain features attempt to bridge the marketing gap between online and offline users to secure better ROI for marketing/ad campaigns.

What do Instagram sponsored ads mean for brands?
Ed Hardy
01 October 2014, 8:57AM

InstagramAs of 23 September Instagram has started serving brand sponsored ads on its platform to users in the UK. Its approach to the roll out is refreshingly sedate, only allowing a small number of hand-picked brands to participate, following strict guidelines for both content and frequency of posts.

My role in "Meet Me in Starbucks"
Chris J Reed
29 September 2014, 11:54PM

starbucks01eI am delighted to have played a leading role in the new global Starbucks campaign "Meet Me in Starbucks" which launches tomorrow. This is how it came about.

It was actually through this blog on LinkedIn, which goes to show the power of content marketing to create awareness and drive engagement in many ways, not just the intended ones.

NFC: No more excuses
Craig Barber
29 September 2014, 12:11PM

NFCNear Field Communication (NFC) technology has received a somewhat tepid reception; with some analysts asking if NFC was a dead tech. However, the announcement of the Apple iPhone 6 seems to have buoyed the NFC believers.

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