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Digital PM The Wall
Virtual reality just got mainstream
23 April 2014, 12:30PM

Figure Digital imageYou will of course know by now the ins and outs of the current state of virtual reality. A month ago, it probably wasn't even on your radar.

Facebook bought Oculus VR last month, the crowd-funded Kickstarter success behind the development of the first major virtual reality headset, the Oculus Rift. For two billion dollars. Sony also recently announced its own plans to release a PlayStation-branded VR headset for gamers and PlayStation 4 owners later in 2015. These two immense news announcements alone confirm what many within the VR space have known for some time.

Beyond greenwash to greatness: big brands are turning into society's problem-solvers
23 April 2014, 9:10AM

Greenwash fotdmike:FlickrThe Economist Intelligence Unit says social marketing is a top five trend for 2014 and new research says that purpose-driven messages live longest in consumers' minds. If your brand wants to stand-up and stand-out with purpose it's time to re-set your 'guff' detector. An era of brand trouble-shooters is here and they're putting greenwash to shame.

Integrating live and digital experiences
23 April 2014, 7:38AM

bigstock-People-In-A-Crowd-4186226With its focus on live events, emotional engagement and digital connectivity, experiential marketing might appear to be a resolutely 21st century idea. Of course it's much older than that.

Since the dawn of civilisation people have been gathering together to try, buy and exchange goods and services. Long before the term 'networking' had been coined, our ancestors were building business relationships based on trust, mutual benefit and common values.

Native can be networked
22 April 2014, 2:00PM

Digital native - Girl with laptop (Bigstock)Native advertising paves the way for brands to be bold and proud of the content they create – and truly become publishers of quality, engaging and transparent content that wins them loyalty, engagement and revenue. But is creating a network effect for native an oxymoron in itself; how can you customise content to sit across a myriad number of websites, at scale?

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