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Pinterest: its popularity, power and potential
Lorya Noseda
23 October 2014, 7:08AM

pinterest's new Look: More Ways to Discover What You LovePinterest, the world's visually-led social network, is a self-expression engine, sophisticated visual search tool and virtual pin-board all rolled into one. It launched early 2010, has 57.9 million monthly users, women and 25-34 year olds are the dominant gender and age group active on the platform. It's a mobile-popular platform, with three-quarters of sharing taking place on a mobile device.

5 dos and don'ts of native advertising
Rachel Powney
23 October 2014, 7:01AM

nativeWhile the marketing industry struggles to precisely define native advertising, it is widely accepted that this format presents an exciting opportunity for brands. Native advertising currently accounts for over 20% of digital display ads in the UK with spend reaching £216 million, while global native advertising spend on social media alone is expected to reach $5 billion by 2017.

We need new news
Grace Regan
22 October 2014, 7:45AM

Reading newspapers on SubwayI'm going to start with a confession.

Until just over a year ago, I wasn't interested in 'the news'. I may now be the co-founder and editor-in-chief of a news company, but I'm pretty new to the news thing.

5 tips for a cross-device Christmas
Nimeshh Patel
22 October 2014, 7:34AM

ScreensThis year, technology and communications devices are undoubtedly due to top Christmas wish-lists in the developed world. With the September launch of the iPhone 6 and 6 Plus and October launch of new iPads, Apple is hoping that larger screens, faster internet connectivity and greater product variety will see the US company dominating the Christmas market.

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