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Thou shall tweet: What the Pope can teach you about Twitter
16 April 2014, 9:00AM

Pope France, Catholic ChurchPope Francis, the leader of the Roman Catholic Church, may not be the most obvious Twitter icon, but since his election in March 2013 he has surprised many by embracing social media as a valuable tool to communicate with his global congregation.

What's app-ening in emerging markets?
16 April 2014, 7:30AM

The Apple iPhone 5The app and device battlegrounds are rife with established players and newbies fighting it out to provide the emerging markets with new handsets, alternative app stores and fresh mobile content. New moves include Nokia’s alliance with Android with new releases including the Nokia X, Apple covertly re-releasing the iPhone 4 in India and Samsung set to launch the Galaxy S5 in the UAE.

Singaporean super-brand "Ah Boys to Men" shows how to market the army
15 April 2014, 12:42PM

m_ah-boys-to-menWhen the first Singaporean armed forces coming of age film "Ah Boys To Men" hit the cinemas and was instantly a monster success it genuinely resonated with Singaporeans. The film had such a fundamental effect that it really made a difference to the way Singaporeans felt about their armed forces in a very positive way. It also created a Singaporean super brand franchise.

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