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Has the Ice Bucket Challenge reached its tipping point?
Jacqui Copas
29 August 2014, 2:32PM

ice bucket challenge by Anthony Quintano:FlickrFrom Dolly Parton, George W Bush and Oprah to this 'cute' two-year-old, everyone is doing it: unless you've been living under a rock for the past fortnight, your news feed is probably as full as ours with the now infamous Ice Bucket Challenge.

World's first-ever 3D print petition comes up trumps for elephants
Susan Billinge
29 August 2014, 1:23PM

World's first-ever 3D print petition comes up trumps for elephantsHow do you get your charity noticed in a space already overflowing with e-petitions and direct mail? You could build a life-sized 3D printed elephant, which is how World Animal Protection (previously known as WSPA) has creatively chosen to get its message across as part of a campaign urging holidaymakers to boycott elephant rides and shows.

Fashion, social media and the key to brand engagement
The Wall
29 August 2014, 10:04AM

burberry London Fashion Week catwalkWhile social media certainly has its place as part of an overall marketing strategy, fashion brands need to look beyond the medium's ability to simply drive short-term sales. Social media has proved itself to be a very powerful tool in some circumstances, but when it comes to clearing clothes rails its effect on our immediate purchasing decisions may be less powerful than commonly assumed, while its real potential remains overlooked.

3 steps to creating awesome in-app and push messaging content
Raj Aggarwal
28 August 2014, 2:01PM

In app push messagingIf content is king and mobile is the way of the future, then there's no better place to invest your content marketing time than in creating app messaging. Why apps? Because, the inherent goal of apps is to help someone complete a task, and with their broad accessibility, apps have become the preferred channel that provides the best, easiest solution possible.

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