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Digital PM The Wall
More social data won't solve Twitter's problem
The Wall
30 July 2014, 10:34AM

twitterbirdsA brief look at Twitter's record on the stock market over the past six months, up until yesterday’s Q2 results anyway, did not make for pleasant reading. It reminded me of the aftermath of a snap-hooked tee shot from a pro who has been hotly tipped, the ball careering ever further left in to the bushes beyond the rough. The decline had been caused by the reliance on two metrics with which the social network sells itself to investors and advertisers. First, monthly active users, a number that is climbing too slowly for the liking of many, and second, timeline views – again another slow grower.

Is the web really making us weird?
Nick Hammond
30 July 2014, 10:03AM

Weird by Sharon Morrow on FlickrA recent piece in Techcrunch - The Great Fragmentation - We Are All Weirdos Now by Jon Evans got me thinking about the impact of the web on society as a whole and, in particular, cultural diversity.

The other side of tech: The Wall meets Dan Wagner
Rachel Bull
30 July 2014, 9:02AM

Comptoir des Cotonniers powatag"The impact of Powatag is as significant as the introduction of television to advertising, and of the internet on communications." It’s a pretty bold opening gambit from Powa Technologies founder and chief executive Dan Wagner, but one the tech entrepreneur delivers resolutely.

5 ways LinkedIn beats Facebook for B2B marketing
Chris J Reed
29 July 2014, 11:43PM

1400 x 425There appears to be a very ill-informed debate about whether LinkedIn or Facebook is better for B2B marketing. To me it's a no brainer, LinkedIn wins every time. Why bother wasting time on facebook when it won't work for you?

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