Analysis
In-store marketing: Bank on a warm welcome
by Patrick Dye, Promotions & Incentives 04-Jun-08, 10:00
In a bid to make customers feel at home, banks are revamping their image and their branches.
Licensing: Putting film fans in the driving seat
by James Quilter, Promotions & Incentives, 04-Jun-08, 10:00
Automotive firms have learnt that as long as they reach out to families, the magic of the movies can add lustre to their sales.
Live Issue: Beware of Chinese whispers
by Patrick Dye, Promotions & Incentives, 04-Jun-08, 10:00
Sponsors of this summer's Beijing Olympics risk being damaged by accusations that they're cosying up to tyrants.
Digital: Winners that may be losing out
by James Quilter, Promotions & Incentives, 04-Jun-08, 10:00
Web competitions are surging in popularity but some are worried they aren't always what they seem.
Editorial: Pleasant surprises
by Hugh Filman, Promotions & Incentives, 04-Jun-08, 10:00
It's nice to still be surprised sometimes in marketing - especially when that surprise is a pleasant one.
Promotion works - Andros UK
Promotions & Incentives, 04-Jun-08, 10:00
Brand: Bonne Maman Client: Andros UK Budget: Undisclosed Agency: Bullet Timing: February to Ma...
Campaign of the Month: McVitie's Penguin - sponsor a penguin
Promotions & Incentives, 04-Jun-08, 10:00
The recent tie-up linking United Biscuits brand McVitie's Penguin with wildlife charity the WWF to combat the impact of global warming on penguins in Antarctica was the obvious choice as Campaign of the Month for me.
Live issue: A threat to our freebies?
by Clive Walker, Promotions & Incentives, 06-May-08, 10:00
Promoters are facing a legal dilemma as the UK adopts EU rules that could ban the word 'free' from their vocabulary.
In-store marketing: Journey to the centre
by James Quilter, Promotions & Incentives, 06-May-08, 10:00
Retailers seem to have gone off experiential marketing, but it's a different story in the malls.
Digital: The wide world of widgets
by Gareth Jones, Promotions & Incentives, 06-May-08, 10:00
They give a web page that personal touch - and they've taken off with social networkers.
Licensing: Not in front of the children
by Adam Woods, Promotions & Incentives, 06-May-08, 10:00
Government pressure has made fast food chains shy away from toy promotions and embrace the healthy eating ethic.
Tools
Jobs
- Ad Operations Executive
- £24k + benefits
- Strategic Partnership Manager
- To £30,000 and benefits
- Senior Art Director
- £45000-£50000
- Marketing Executive - Kipling
- Attractive salary & benefits
