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Features
Promotional Marketing 2007 Preview: What's hot - PME showcase
by Stuart Derrick,
Promotions & Incentives
01-Apr-07
Stuart Derrick tracks down the companies, services and latest premiums that are set to make their mark at this year's show.
Special Report: Music - Free CDs: The Backlash
Promotions & Incentives
07-Jan-05
Free CD covermounts are everywhere, showcasing almost every form of music imaginable - but are they pushing sales or, as many in the industry believe, killing the business? James Thornton reports.
Guide to SP Techniques: Introduction - Down to SP basics
Promotions & Incentives
30-Nov-04
When it comes to promotional campaigns, identifying brand objectives is as important as developing the best techniques. Once, sales promotion was what you did to deliver a short, but sharp, uplift in sales. It was simple and did what it said on the tin - or pack.
Jobs
- Ad Operations Executive
- £24k + benefits
- Strategic Partnership Manager
- To £30,000 and benefits
- Senior Art Director
- £45000-£50000
- Marketing Executive - Kipling
- Attractive salary & benefits
