Latest Features - Promotions and Incentives Magazine Features

Green, clean and being seen

by James Quilter, Promotions & Incentives 04-Jun-08, 10:00

A new experiential campaign by household cleaning brand Ecover stresses the virtues of an ethical lifestyle. James Quilter reports.

Covermounts - Too much to take

Promotions & Incentives, 04-Jun-08, 10:00

Newspaper readers are now much choosier about which giveaways they'll go for, writes Caitlin Fitzsimmons.

Gift Cards - The card dealers

Promotions & Incentives, 04-Jun-08, 10:00

The success of gift card malls in the UK's top stores has huge implications for the voucher industry, writes Clive Walker.

Pens - A high-tech draw

by Julia Buchanan, Promotions & Incentives, 04-Jun-08, 10:00

A Bond-style gadget pen can help executives - especially male ones - remember your brand. Julia Buchanan reports.

Wine, Wimbledon and summer

by James Quilter, Promotions & Incentives, 06-May-08, 10:00

Blossom Hill is sponsoring tennis and giving away garden parties in its bid to become the UK's top wine brand. James Quilter reports.

Point-of-purchase - Watch this space

Promotions & Incentives, 06-May-08, 10:00

In a move that's killed off elaborate point-of-purchase dispays, the supermarkets are decluttering their shop floors and imposing strict rules on how brands promote themselves. Patrick Dye reports.

Clothing - Ensemble efforts

Promotions & Incentives, 06-May-08, 10:00

Do clothes maketh the brand? You'd think so, judging by how much thought goes into the uniforms. Melanie May reports.

Ethical promotions - Keeping it all fair

by James Quilter, Promotions & Incentives, 06-May-08, 10:00

The promotional market has embraced the Fairtrade products ethos wholeheartedly, says Melanie May.

Publishing - On the same page

Promotions & Incentives, 06-May-08, 10:00

Brands like to stamp their own identity on the promotions they run - but when a book is involved, other factors come into play, says Simon Clarke.

Risk Management - Riskier business

Promotions & Incentives, 09-Apr-08, 10:00

Brand owners are fighting ever harder for consumer cash, and in doing so they risk becoming a victim of their own success. Steve Hemsley looks at the most likely culprits for over-redemption.