Features List 2008

January

Pens

Vouchers

Premiums - the year ahead

 

February

Travel and Experiences.

Experiential marketing

Covermounts.

Fair Trade.

 

March

Sports Marketing

Gift Cards

Corporate Incentives

 

April

Promotional Marketing Exhibition*

Loyalty & Motivation

Risk Management

 

May

Publishing

POP/Experiential events

Clothing

Eco Friendly

 

June

Gift cards

Cover mounts

Pens

 

July/August

Specialist Print - an ethical policy is a now a must for suppliers pitching to companies for business, with specialist printers no exception. For example many printers have made moves to offer recycled materials both in terms of plastic and paper. This feature looks what specialist printers offer in the way of ethical alternatives and what client view are to these options. Deadline 12 June Writer Patrick Dye patrick_dye@hotmail.com

Technology, gadgets and gizmos – while technology-based incentives can be sophisticated they needn’t cost the earth. P&I creates a top ten of technical premiums listing the cheapest to the upper bracket price points. The chart will also cover product details and market trends. Deadline 12 June Writer Julia Buchanan julia.buchanan@haymarket.com

Vouchers Handbook

Christmas - following the collapse of Farepak there has been a shift towards branded Christmas clubs. This feature looks at how these schemes have developed, who is using them and how they are being marketed. It also looks at whether, in these uncertain economic times, pre-paid cards could move beyond the low-income base and become a mainstream savings method. Deadline 12 June Writer Simon Clarke Simon_clarke@fastmail.fm

Voucher remdemption survey - this feature follows on from last year’s survey (in association with online loyalty scheme ipoints) which examined how consumers received and redeemed vouchers. Will consumer views towards vouchers have changed amid the rising economic uncertainty? Deadline 12 June Writer Simon Clarke Simon_clarke@fastmail.fm

Multi-option gift vouchers – multi-option vouchers are a great reward for staff who want a choice of retailer. Getting quality retailers on board will also give the voucher extra kudos when it comes to selling them into corporate buyers. This feature looks at how voucher owners pitch to and bring on board retailers, what retailers are looking for when they sign up to a scheme and how different retail brands can be used to tailor the voucher to specific employee groups. Deadline 12 June Writer Stuart Derrick Stuart.derrick@btopenworld.com

Experiential vouchers – you can get many different types of experiential voucher, it doesn’t just have to be about spa days. This piece takes a light-hearted look at the experiences you deliver for those seeking either relaxation, thrills or sport. Deadline 9 June Writer Julia Buchanan julia.buchanan@haymarket.com

Incentive Business

Rewards - It is all very well coming up with a great rewards to incentivise employees. However the scheme’s success or failure could be reliant on how it is communicated and sold in to staff. This feature looks at how reward schemes are presented to staff, how they are kept fresh and relevant and how different employee profiles are targeted. Writer Mike Fletcher mike@thatsuseful.com

 

September

Premium Sourcing Guide/ National Incentive Show preview*

Loyalty & Motivation

Hampers & Wine

Incentive Business - Corporate parties

 

October

101 Christmas Incentives*

Fulfilment and handling

Licensing Top 20

Incentive Business - Training

 

November/December

Corporate Incentives

Publishing

Risk Management

Products at Events

Incentive Business - Team building

 

January 2009

Pens

Vouchers

Premiums - the year ahead

Incentive Business - Luxury incentives

*Supplement

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