Letters
ISP is doing its bit to educate on needs of licensors and SP shops
Promotions & Incentives 03-May-07
I broadly agree with Ian Downes' Licensing Authority column in last month's P&I (April 2007), but want to address a couple of points.
Marketing to children
Promotions & Incentives, 03-May-07
Promoters can only keep legislators at bay if the laidback attitude of some is redressed.
SP has evolved, but same rules apply
Promotions & Incentives, 03-May-07
After a two-year "retirement" following the sale of Triangle, I find myself back in marketing communications at Initials.
Customer research
Promotions & Incentives, 01-Apr-07
Customer data plays a vital role indriving loyalty and advocacy
An open letter - Promoters don't need compers' clean-upact
Promotions & Incentives, 01-Apr-07
John Mason has been writing to numerous promoters over past months asking for considerable information involving the administration of promotions. In response, The Institute of Sales Promotion has written an open letter to Mason, below.
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