News
Rising prices push consumers to promos
by James Quilter, Promotions & Incentives 08-Jul-08, 11:45
LONDON - UK consumers are actively seeking out coupon promotions as a result of an increase in the cost of living.
Cineworld appoints BD NTWK to create promo strategy
by James Quilter, Promotions & Incentives, 03-Jul-08, 11:05
LONDON - Cinema chain Cineworld has appointed BD NTWK to its integrated account.
Asahi launches robotic barman in experiential push
by James Quilter, Promotions & Incentives, 02-Jul-08, 09:57
LONDON - Lager brand Asahi has created a robotic barman to tour Selfridges stores and serve beer to customers as part of its latest experiential campaign.
Honda launches family test drive weekends
by Julia Buchanan, Promotions & Incentives, 01-Jul-08, 17:10
LONDON - Honda is set to launch a series of experiential weekends this July offering treats for the family as an enticement.
Matalan team up with High School Musical stage show
by Julia Buchanan, Promotions & Incentives, 01-Jul-08, 12:40
LONDON - Matalan has teamed up with the stage production of High School Musical as part of a special offer for its Reward Card loyalty scheme.
Kerrygold in on-pack bag giveaway
by Julia Buchanan, Promotions & Incentives, 01-Jul-08, 11:20
LONDON - Kerrygold butter is set to launch an on-pack promotion that aims to target 35 to 50-year-old women.
Moneycorp hands Inferno £3m account
by James Quilter, Promotions & Incentives, 30-Jun-08, 11:20
LONDON - Foreign exchange specialist Moneycorp Group has appointed Inferno to handle its £3million integrated account.
Yakult launches free book promo
by James Quilter, Promotions & Incentives, 30-Jun-08, 10:48
LONDON - Pro-biotic drink brand Yakult has launched an on-pack promotion offering a free healthy recipe book.
M&S to drive spend with voucher handout
by James Quilter, Promotions & Incentives, 20-Jun-08, 16:07
LONDON - Marks & Spencer has handed out around one million vouchers to its staff as part of a friends and family promotion.
Zavvi teams up with Sony Pictures for Rambo activity
by Julia Buchanan, Promotions & Incentives, 20-Jun-08, 10:15
LONDON - Zavvi has teamed up with Sony Pictures to mark the release day of 'Rambo' on DVD with experiential activity in London's West End.
Wonderbra launches nationwide model hunt
by James Quilter, Promotions & Incentives, 17-Jun-08, 09:20
LONDON - Wonderbra, the bra brand made famous by its iconic "Hello Boys" ads in the mid-90s, has launched a nationwide search for its next model.
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