Look magazine launches online with daily updates

The site has an online shopping service, which features many popular retailers and brands including Topshop, Accessorize and French Connection.

Look.co.uk will carry a "shopping list" functionality, which allows users to save the list and shop later, email it to a friend or print it off to take shopping. The site will also offer fashion advice on the best clothes for users to buy for their body shape.

Julie Lavington, Look publishing director, said: "This new site is an incredibly exciting development for the Look brand.

"We know the magazine drives hundreds of thousands of UK women in-store every week, and we know that Look readers are heavy users of the internet.

"Look.co.uk, updated daily, will make them better armed than ever before to find the high street's hottest buys any day of the week."

Jayne Cherrington-Cook, Look online editor, has eight years' experience editing online, working for brands such as Yahoo! and AOL.

She said: "Look.co.uk will be the instant expert guide to what's hot in-store for fashion hungry surfers.

"Updated daily -- and with a mixture of advice and user tips -- the site will showcase the must-have clothes, and track down all the best fashion and beauty deals to ensure users get the latest celebrity look."

Look.co.uk has been designed and developed by digital agency Lightmaker.