Business: Bellwether Report - ISP seeks clarity on IPA's definition of SP

by Gemma O'Reilly, Promotions & Incentives 14-Dec-06

The Institute of Sales Promotion (ISP) is to continue putting pressure on the Institute of Practioners in Advertising (IPA) to clarify the way it defines sales promotion for its Bellwether report, after the latest findings revealed static SP budgets for the third quarter of this year.