Profile: Visual Health Check - Emma Horne, After-sales marketing manager, Kia Motors
by Gemma O'Reilly, Promotions & Incentives 14-Dec-06
"After-sales shouldn't be an after thought," says Emma Horne, Kia Motors' after sales marketing manager. She reckons more focus should be on customer service after buying a car, and it's just as well, given that her remit at the car company is to keep consumers loyal to the brand.
More like this
- Direct News: Kia creates first customer mag
- Kia creates first customer magazine Eureka via PSP
- THE MARKETING AWARDS - CONNECTIONS 2001: Best use of a contact centre - Winner - Quicks Group
- Direct Line in deal to sell cars online.
- Car sales - It’s Mr In-between.
- Kawasaki uses online survey to stay ahead
- ANALYSIS: Ford looks to the future with Kwik-Fit deal - Ford’s buyout of Kwik-Fit is crucial to its ’showroom to scrapyard’ strategy It’s not about building cars, it’s about building relationships with drivers. Sue
- POINT OF PURCHASE: Showroom condition
- BMW - www.bmw.co.uk: The ultimate driving machine.
- News Analysis: Kia invests to impress
Jobs
- Web Editors
- £excellent rates
- Client Services Director - Moscow
- £80K + benefits
- Store Communications Manager – Europe
- £Competitive
- Account Director - PR
- GOOD BENEFITS
