Campaign of the Month: McVitie's Penguin - sponsor a penguin
Promotions & Incentives 04-Jun-08, 10:00
The recent tie-up linking United Biscuits brand McVitie's Penguin with wildlife charity the WWF to combat the impact of global warming on penguins in Antarctica was the obvious choice as Campaign of the Month for me.
Sponsor the Penguins promotion
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