Asahi launches robotic barman in experiential push

by James Quilter, Promotions & Incentives 02-Jul-08, 09:57

LONDON - Lager brand Asahi has created a robotic barman to tour Selfridges stores and serve beer to customers as part of its latest experiential campaign.

The robotic barman, dubbed Mr Asahi by the brand, will be serving pints and half pints in Selfridges stores across the UK from July to September.

Asahi claims the robot can serve a customer in under two minutes and can reply to questions from customers.

Christian Hamilton, Asahi brand manager said: “We were looking for a unique way to sample our beer as we go on our first national tour.”

The robot will be in Selfridges’ Oxford Street store until 5 July before heading to its Manchester store on 12 July.