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					<title>News from Promotions and Incentives</title>
					<link>http://www.brandrepublic.com/</link>
					<description>The latest and greatest Promotions and Incentives news</description>
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					<lastBuildDate>Sun, 12 Oct 2008 10:38:12 GMT</lastBuildDate>
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					<title><![CDATA[Nectar in Dido download giveaway]]></title>
					<link>http://www.brandrepublic.com/pAndI/News/852214/Nectar-Dido-download-giveaway/</link>
					<description><![CDATA[LONDON - Nectar is offering its cardholders an exclusive free download of Dido's latest single to drive awareness of its new digital music site.]]></description>
					
					
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					<title><![CDATA[Bauer allows subscribers to design their own covers]]></title>
					<link>http://www.brandrepublic.com/pAndI/News/852019/Bauer-allows-subscribers-design-own-covers/</link>
					<description><![CDATA[LONDON - Bauer is offering subscribers the chance to create their own version of a magazine cover that will be sent to them as a card.]]></description>
					
					
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					<title><![CDATA[O2's Be broadband in experiential campaign]]></title>
					<link>http://www.brandrepublic.com/pAndI/News/851736/O2s-broadband-experiential-campaign/</link>
					<description><![CDATA[LONDON - O2's Be broadband service has launched an experiential campaign targeting 18 to 35-year-old males.]]></description>
					
					
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					<title><![CDATA[William Hill targets Scottish football fans with experiential drive]]></title>
					<link>http://www.brandrepublic.com/pAndI/News/851627/William-Hill-targets-Scottish-football-fans-experiential-drive/</link>
					<description><![CDATA[LONDON - William Hill has launched an experiential campaign around Scottish football grounds as it seeks to increase brand awareness among football fans.]]></description>
					
					
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					<title><![CDATA[Burger King to give away Simpsons toys]]></title>
					<link>http://www.brandrepublic.com/pAndI/News/849346/Burger-King-give-away-Simpsons-toys/</link>
					<description><![CDATA[LONDON - Burger King is planning to launch a global campaign for kids next month with a toy promotion featuring characters from The Simpsons.]]></description>
					
					
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					<title><![CDATA[Sunday Times adds brand partnerships to travel mag]]></title>
					<link>http://www.brandrepublic.com/pAndI/News/849339/Sunday-Times-adds-brand-partnerships-travel-mag/</link>
					<description><![CDATA[LONDON - The Sunday Times has created a series of brand partnerships around its travel magazine providing offers to the title's readership.]]></description>
					
					
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					<title><![CDATA[Diageo targets early evening spirits trade]]></title>
					<link>http://www.brandrepublic.com/pAndI/News/849356/Diageo-targets-early-evening-spirits-trade/</link>
					<description><![CDATA[LONDON - Diageo has appointed Intelligent Marketing to handle a £600,000 on-trade drive to push the consumption of spirits and mixers in early evening.]]></description>
					
					
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					<title><![CDATA[Brands offered chance to align with ITV's top shows]]></title>
					<link>http://www.brandrepublic.com/pAndI/News/849349/Brands-offered-chance-align-ITVs-top-shows/</link>
					<description><![CDATA[LONDON - ITV is planning to offer brands the opportunity to create licensed promotions around some of its most famous properties as part of its aim to generate more income from brands.]]></description>
					
					
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					<title><![CDATA[Brewery launches loyalty card]]></title>
					<link>http://www.brandrepublic.com/pAndI/News/849347/Brewery-launches-loyalty-card/</link>
					<description><![CDATA[LONDON - Greene King has devised a customer loyalty card scheme to drive footfall in Greene King Local pubs.]]></description>
					
					
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					<title><![CDATA[Texaco revamps We.O.U. reward scheme]]></title>
					<link>http://www.brandrepublic.com/pAndI/News/849350/Texaco-revamps-WeOU-reward-scheme/</link>
					<description><![CDATA[LONDON - Texaco is planning a high-profile campaign to support the revamp of its We.O.U loyalty scheme.]]></description>
					
					
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