Health trust to launch 'portable pub' in alcohol awareness push
by Julia Buchanan, Promotions & Incentives 06-May-08, 10:30
LONDON - East Lancashire Primary Care Trust (PCT) is set to launch an experiential mobile 'pub' as part of its health awareness campaign to curb excessive drinking in the region.
The promotion, created by agency Branded Moments of Truth, will see a portable pub called The Watering Hole handing out free water and information on the dangers of alcohol to people on a night out. The pub is part of a "Know when to say when" drinking campaign for the PCT.
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Activity will be supported by press, radio, taxi and bus ads, plus advertising in bars and football grounds.
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