18 Feet lands Early Rider ad account

By Anne Cassidy, campaignlive.co.uk, 22 November 2012, 08:00AM

Early Rider, the children's bikes manufacturer, has appointed 18 Feet & Rising to handle its advertising account without a pitch.

Early Rider: appoints 18 Feet and Rising

More sharing options

The brand has not previously engaged in mainstream marketing but is now planning to spend £4 million on advertising over the next year, kicking off with a Christmas campaign.

18 Feet & Rising will create a cinema and online brand campaign for Early Rider to launch in early December. As part of the appointment, the agency will also handle logo development, design and merchandise production.

The agency is creating a children’s book and "explorers" pack for the brand, to launch before Christmas, that aims to encourage children to explore the outdoors with their bikes.

Early Rider is a British company founded by Andy Loveland in 2006 that specialises in designing and manufacturing cycling products for children from one to seven years of age.

This article was first published on campaignlive.co.uk

blog comments powered by Disqus

Latest jobs Jobs web feed

Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
Category Manager Pearson Competitive salary & performance related bonus & benefits, Central London
Global Product Manager Evans Taylor c£50k - c£60k p.a. plus car, bonus and benefits, North East of England or Central London
Retail Marketing Manager - Maternity Cover Tottenham Hotspur Football Club Up to £35,000 pro-rata, Tottenham and Enfield
Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London