Additional Information


Content

ZenithOptimedia nets RBS digital media job

The Royal Bank of Scotland has hired ZenithOptimedia to handle its estimated £10 million Retail digital media planning and buying account.

NatWest: owner RBS has consolidated its media arrangements

NatWest: owner RBS has consolidated its media arrangements

Share this article

The incumbent on the business was the digital specialist LBi. But the bank has moved to consolidate its media arrangements into ZenithOptimedia, which won the Retail offline planning and buying account a year ago.

In its new role, ZenithOptimedia will be responsible for all digital media duties, including SEO, affiliate activity and pay-per-click.

LBi retains its digital creative and content strategy responsibilities for RBS Retail. It also continues to look after a mixture of media, creative content and social media duties for RBS Group, RBS Business, the private banking brand Coutts and the RBS-owned Irish Ulster Bank.

MediaCom, which handled the offline account before ZenithOptimedia’s hiring, continues to oversee media for RBS’s insurance brands.

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Back to top ^