RKCR/Y&R captures Mecca Bingo brief
Mecca Bingo has appointed Rainey Kelly Campbell Roalfe/Y&R to handle its £2 million advertising business.
Mecca Bingo: appoints RKCR/Y&R
The gaming brand, which is owned by Rank Group, has not previously used a retained agency, but has worked with shops on an ad hoc basis.
RKCR/Y&R will be responsible for helping to integrate the brand’s messaging and strategy across retail, online and mobile.
James Condon, the brand marketing director at Mecca, said: "We are delighted to be working with RKCR/Y&R at this exciting time in our brand development and were impressed with their creativity and strategic thinking. The team at RKCR/Y&R will help us take our business to the next level as we create one integrated brand across retail, online and mobile."
Ben Kay, the chief executive of RKCR/Y&R, said: "We are thrilled that Mecca will be joining our stable of great British brands and look forward to making it shine even more brightly."
This article was first published on campaignlive.co.uk
Latest jobs Jobs web feed
- senior planner > SPORTS BRANDS collectivo Up to £90,000 plus benefits, London
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- Head of Customer Analytics - Consultancy Harnham £90000 - £100000 per annum + benefits, London
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile marketing is coming of age, and the pace of change is now exponen...
With UK consumers spending an average of £1,083 a year online, int...
The pressure is on for marketers and mobile operators to embrace a strat...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...