Additional Information
Content
ZenithOptimedia lands Kayak brief
Kayak, the US-based travel search engine, has hired ZenithOptimedia to handle its digital and offline media planning and buying business across Europe, including the UK.
Kayak: ZenithOptimedia will oversee digital and offline media
The appointment follows a competitive pitch that began in November last year and was believed to have involved four other agencies.
Kayak spent £2 million in the UK last year, according to Nielsen. However, this is expected to be supplemented by significant digital spend.
The review also includes media activity in France, Italy, Spain and Poland, with spend expected to be in the region of £20 million over the coming year.
Belinda Rowe, a managing partner at ZenithOptimedia Worldwide, said: "Kayak’s global websites and mobile apps are experiencing phenomenal growth."
Kayak’s media review follows its acquisition by the US company Priceline Group in November last year in a deal that valued the business at $1.8 billion.
This article was first published on campaignlive.co.uk
Additional Information
Latest jobs Jobs web feed
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- Category Manager Pearson Competitive salary & performance related bonus & benefits, Central London
- Global Product Manager Evans Taylor c£50k - c£60k p.a. plus car, bonus and benefits, North East of England or Central London
- Retail Marketing Manager - Maternity Cover Tottenham Hotspur Football Club Up to £35,000 pro-rata, Tottenham and Enfield
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
Most read
Most commented
BR Insight
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports) External website
Mobile marketing is coming of age, and the pace of change is now exponen...
Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...
