Additional Information


Content

Agencies line up for apprenticeship brief

Advertising agencies have been approached with a brief to promote the Government's apprenticeships drive.

Apprenticeships: Semta brief

Apprenticeships: Semta brief

Share this article

Semta, the skills council responsible for science, engineering and manufacturing technologies, has contacted agencies about a pitch for a brief to convince young people to embark on an apprenticeship at one of the 132,000 companies it represents.

Agency sources suggested that part of the brief relates to positioning apprenticeships as a viable alternative to higher education.

Recent government statistics suggest that new apprenticeships reached 520,600 in the 2011/12 academic year, a rise of 13.9 per cent year on year.

However, the Business Secretary, Vince Cable, stressed that "lack of trained workers" remains a concern for businesses.

The Government is keen to put vocational education on a par with academic learning and cited promoting careers in engineering as a priority.

This article was first published on campaignlive.co.uk

blog comments powered by Disqus

Additional Information

Latest jobs Jobs web feed




 


 


BR Insight

Digital Integration: Connecting the Dots (Webcast) External website

Integrated digital marketing offers huge opportunities to engage, servic...

 

Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website

With UK consumers spending an average of £1,083 a year online, int...

 

Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website

The pressure is on for marketers and mobile operators to embrace a strat...

 

Tablets: Redefining Consumer Experiences (Webcast) External website

As a nation, the UK is media and technology obsessed with over half of t...

 

Harness the Power of Your Customer's Digital Voice (Webcast) External website

All customers have the potential to become your brand advocates, driving...

 

Improving Marketing and Media Performance (Expert Reports) External website

A recent Brand Republic survey revealed that 78% of respondents felt und...

 

Back to top ^