Additional Information


Content

Courvoisier appoints VCCP to Euro account

VCCP has won a three-way competitive pitch for the pan-European advertising account for Courvoisier, the cognac brand owned by the US drinks company Beam.

Courvoisier: appoints VCCP

Courvoisier: appoints VCCP

Share this article

The agency pitched against Fallon and Rainey Kelly Campbell Roalfe/Y&R in a review handled by the intermediary Creativebrief.

The incumbent, White Label, did not pitch. The experiential agency has worked with the brand on projects including the Architectural Punch Bowl event, which flooded a London house with Courvoisier punch in 2009.

A recent film that told the story of the brand’s history, "Alchimie de Courvoisier", had more than 40,000 views on YouTube.

It is thought that White Label could continue to work with Courvoisier on future projects.

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Let’s taste the music External website

by Greg Taylor, 24/10/2014

 

Six vital ad:tech themes for 2015 External website

by Neil Higgins, 24/10/2014

 

Are you singular or plural? External website

by Rachel Brushfield, 24/10/2014

 

Back to top ^