AA chair to steer Labour think tank
Andrew McGuinness will chair a new "creative network" set up by the Labour Party to draw up plans to turn small creative companies into world-beaters.
Andrew McGuinness: BMB founder
The chairman of the Advertising Association and Beattie McGuinness Bungay founding partner will head a group that aims to ensure Britain's 13 creative industries, including advertising, realise their full potential.
The network will urge agencies and other creative companies to sign a "fairness pledge" to recruit more young people from lowand middle-income families by deciding internships, apprenticeships and appointments on talent rather than social background.
The group of trade bodies, companies, arts organisations and trade unions was launched on Wednesday eveing by the Labour leader, Ed Miliband, and Ivan Lewis, the Shadow Culture Secretary. Labour described the appointment of McGuinness as a "coup".
McGuinness said: "We're world-beaters in this area and I firmly believe the creative industries can be at the heart of the revival of the UK economy. Ivan Lewis' initiative to get like-minded industry leaders together through this network is an important step to achieving this goal."
Patrick McKenna, the chief executive of Ingenious, will investigate how micro-companies can gain access to the finance, business acumen and skills to enable them to grow.
The Government has set up a Creative Industries Council, a partnership aimed at removing barriers to growth, but Labour believes that the Coalition is neglecting the potential of the creative industries, and wants more Whitehall intervention.
This article was first published on campaignlive.co.uk
Latest jobs Jobs web feed
- PR Account Manager fishtank 24k to 33k per year GBP, Surrey
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- Junior Account Manager fishtank 22k to 28k per year GBP, Buckinghamshire
- senior planner > SPORTS BRANDS collectivo Up to £90,000 plus benefits, London
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- Graphic/Web Designer fishtank 27k to 35k per year GBP, United Kingdom
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile marketing is coming of age, and the pace of change is now exponen...
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...