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The World's Leading Indpendent Agencies 2014: 180

As consumer expectations grow rapidly in China, advertising needs to change to keep pace and ensure it remains relevant and interesting.

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Careers: Leadership - A route to the boardroom

Senior communicators now need the knowledge and ability to take on a more central corporate role.

 

Digital dilemmas: Social customer service

In the first of a new series, our digital expert explains the best way to manage social customer service.

 

The World's Leading Indpendent Agencies 2014: The Corner

The importance of a working culture that fosters free thinking and innovation, and why breakfast is the most important meal of the day.

 

The World's Leading Indpendent Agencies 2014: MBA

Welcome to the new era of marketing convergence as digital and direct interconnect to produce truly effective brand communications.

 

The World's Leading Indpendent Agencies 2014: King James Group

Stop falling into the ego trap and tell clients the truth, not what they want to hear - then you will be able to say that your agency is different

 

The World's Leading Indpendent Agencies 2014: Stendahls

We are seeing a new age of enlightened creativity and a holistic approach to brand communication. It's all about people, people, people.

 

The World's Leading Indpendent Agencies 2014: The Hallway

We have the opportunity to engage consumers like never before - by telling powerful stories and using them in powerful ways.

 

The World's Leading Indpendent Agencies 2014: Mori Inc

Do not make another shit for shit - or, how waste can be turned into treasure by thinking beyond the traditional product commercial

 

The World's Leading Indpendent Agencies 2014: Peralta Sao Paulo

How do you keep having sex decades after the honeymoon? Here are the secrets to achieving a long-lasting client/agency relationship.

 

The World's Leading Indpendent Agencies 2014: The Jupiter Drawing Room

How we helped to create a corporate identity for Virgin, an inspirational company that has always inherently challenged the 'rules'.

 
 

The World's Leading Indpendent Agencies 2014: The Secret Little Agency

New eras and consumer trends demand big changes to agency business models, technologies and talent - or you risk being left behind.

 

The World's Leading Indpendent Agencies 2014: BSUR

'Concept brands' based on inspiring values, helped by agencies with broad-ranging creative skills, will usurp heavy-handed 'product brands'.

 

The World's Leading Indpendent Agencies 2014: Bruketa & Zinic OM

Efficient and effective advertising that resonates with consumers requires a back-to-basics approach that emphasises simple gut feelings.

 

The World's Leading Indpendent Agencies 2014: Atomic London

ln order to create effective ideas for clients that will genuinely change consumers' behaviour, you have to start right from scratch.

 

The World's Leading Indpendent Agencies 2014: Hasan & Partners

We are currently working in a golden age of marketing creativity - an unprecedented opportunity for us to achieve great things for our clients.

 

The World's Leading Indpendent Agencies 2014: Goodstein

Let's throw out the old, bloated methods of reaching consumers and instead dream up a damn good story that they will want to share

 

The World's Leading Indpendent Agencies 2014: The Hirschen Group

Next-generation campaigning according to the Hirschen Group. Or how to make and deliver clever, integrated and off-beat conversations

 

The World's Leading Indpendent Agencies 2014: Enter the creative entrepreneurs

Who understands what it takes to build modern businesses better than the people who have already done it with distinction themselves?

 

Private Hear: April 2014

Featuring work from the British Pregnancy Advisory Service, Churchill, Home Office, Scoffable.com, BBC Sport and TomTom.

 

Connected Brand of the Month: Three

The mobile operator turned to Facebook to maximise engagement when it launched a new branding campaign.

 
 

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