Last week, we were introduced to Team Hanås. This week, meet Team Sandoz.
Thinking about the evolving role of digital out-of-home and where it sits in the complex multiscreening planning environment throws up some powerful possibilities.
Two teams compete this summer to push digital out-of-home to its limit.
Social marketing is maturing as we learn how to implement it effectively. But the discipline still has much growing up to do in measurement terms before it is taken seriously when it comes to allocating the budget.
Social ideas must be at the heart of marketing strategies - and this means more than using social media.
Programmatic trading enables tailored content to reach consumers at the right place, at the right time, using data and technology for real-time targeting. Ad tech is transforming advertising and the business models of media owners, but some industry ...
The high street offers advertisers a captive audience, with bus ad formats providing high-impact and effective creative solutions.
Brilliant technology. Brilliantly used. That, in a nutshell, is what digital out of home is all about.
Ian Armstrong, global marketing communications director at Jaguar, reveals three great ads he admires but had nothing to do with.
Campaign hosted a roundtable, in association with MediaMath, at a rooftop venue in Cannes to debate how programmatic advertising is being adopted by marketers and what that means for brands, agencies and publishers. The following is an excerpt of the...
How can the strategic use of data inspire businesses to be more creative? Marketers and agencies put their heads together around the Campaign table in Cannes to thrash it out.
Gerry Human, chief creative officer, Ogilvy & Mather London, and Micky Tudor, creative director and partner, CHI & Partners, gave us their take on a selection of ads from the month just gone.
Campaign caught up with four creative chiefs in Cannes to get their views on digital out of home and its power to unleash creative potential.
Billy Faithfull and Ross Neil, creative directors at WCRS, reveal three great ads they admire but had nothing to do with.
Advertisers that believe there is a cheap and easy route to effectiveness and creative excellence are fooling themselves.
Online advertising has its issues, but marketers, clients, publishers and technologists should come together for a clean-up that will be to the benefit of brands and consumers alike.
Is marketing becoming more of a science? And, if so, what role will creativity play in the future?
Blending the art of storytelling with the science of technology can lead to outstanding results in mobile.
Getting a music supervisor involved can prevent your ad being scuppered by a music rights foul-up.
Want to live happily ever after? Learn to master the ancient art of storytelling - it's the future of this business.
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