MBA's model allows brands to market for the way people buy today, and resembles the spiral with the website at its centre - but there are several other factors that link into 'the snail'
With consumers making their own media choices, deserting the high street and finding out about brands on their own terms, agencies are wondering how to join up all the dots. Welcome to the interconnected world. By Stuart Derrick
Data is the common language between marketing functions but, to deliver the best results, marketers need to explore varied sources and understand how to avoid the many pitfalls
Don't let your brand become the dribbling fool you avoid at the party - better to win friends and build influence by being authentic and consistent
Events present a huge opportunity for connecting with an audience, and the sporting arena holds particular appeal for brands seeking to engage customers in relevant ways at scale
As the world wide web celebrates its first quarter-century, its inventor, Sir Tim Berners-Lee, took to the stage at SapientNitro's latest Idea Exchange event to discuss the ways in which technology, creativity and data will shape the world of brand a...
In our second video, Kate Tovey, JCDecaux and Jonathan Conway, Talon Outdoor talk about the YouTube partnership and how the EC1 audience is engaging with the campaign.
Applied Thinking: Agnosticism - Stuart Smith vice-president, client service, UK and Ireland, Mediaocean
Television consumption has changed dramatically in recent years due to the emergence of technology that allows consumers to watch whatever they want, wherever, whenever and however they want it. Now is the time for marketers to respond to this emergi...
Imagine you're an incoming marketing director. Ninety days.
"Rebecca Moody, your P-ness pisses on my J." So declared a board account director at a very large London agency where I once worked because I hadn't yet cracked the new radio strategy for a high-profile piece of retail business a whole two weeks befo...
Apologies, data-tech aficionados, but I am not going to write about the programmatic use of data in this article. Instead, I'm going to use data the way we always have: to narrow the creative field by understanding our audience's preferences better. ...
We strive for perfection. We want things to be lined up nice and tidy; understandable. So we measure, analyse and evaluate. We talk about virtuous cycles, failing fast and learning faster. Correctly, we're looking for evidence on which to base decisi...
The EC1 community has come up with ways to improve and protect the area...
Chris Watson, creative head, The Leith Agency, and Hugh Todd, creative director, Leo Burnett, gave us their take on a selection of ads from the month just gone.
Mark Bucknell and Kate Tovey of JCDecaux talk about the launch of Old Street EC1 and its partnership with Google.
Graham Moysey, head of international, AOL, spoke at AOL's Digital Upfronts event, held at BAFTA. Watch Campaign's exclusive interview with him above
Watch highlights of AOL's Digital Upfronts event, held at BAFTA.
Geoffrey Goodwin, founder, 40 Partners, spoke at AOL's Digital Upfronts event, held at BAFTA. Watch Campaign's exclusive interview with him above
Sally SIlver, head of digital, M4C, spoke at AOL's Digital Upfronts event, held at BAFTA. Watch Campaign's exclusive interview with her above
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