A quarter (25 per cent) of UK consumers are communicating using more specialist social networks dedicated to their precise needs*.More
After scouring adland for its hidden talents, Campaign can finally reveal the winners of the Biggr Picture competition, in association with Flickr.
The democratisation and disintermedi ation of media has brought about a level of interconnectedness that can make the world seem a more perilous place for brands, which now need to side-step clay-footedness at every turn. We used to call it "integr...
Our essayists and some big-name brands came together to discuss what interconnection means for agencies and clients.
Brands are under greater scrutiny than ever, but marketers should view this level of exposure as liberating - an opportunity to demonstrate the true character of their brands.
Consumers want more than a product - they want an experience. And that means letting them play a meaningful role.
Interconnectivity is not, and cannot be, an end in itself; connections aren't everything. It's what you connect, and the meaning of those connections, that really matter for your brand and consumers.
"Interconnected" goes beyond integration to encompass the way in which consumers interact with the world; marketers and brands must expand their understanding to address this shift.
There are many approaches to integrated marketing, but three key styles appear to be emerging.
Some 39 per cent of UK consumers want the information they share online to be automatically removed after a specified time, and over half of global consumers (59 per cent) are more likely to buy from brands that allow them to update their own privacy...
Gerry Human, chief creative officer at Ogilvy & Mather London, shares three ads he admires but had nothing to do with, in the latest in Brand Republic's 3 Great Ads series, in association with Thinkbox.
Half of global consumers are using digital devices and apps to track their habits, activities and performance, and some 28 per cent of them are interested in the idea of continuously analysing their own data using devices implanted into the body.
It may be only 12 months since Campaign's last special report on the ad market in Amsterdam, but you will find much that is new and, I hope, inspiring and illuminating on the following pages.
Mindsets and attitude are more useful targets than a mere demographic - and data goes a long, long way.
Ad agencies need more skills than ever to cater for their increasingly sophisticated 'Networked Brands'.
The Netherlands' truly international perspective and creative zeal make Amsterdam the ideal base for global outreach.
Brands need to be creative and innovative in their decision-making, even before they bring in the admen.
Perhaps it is the city's compactness that forces people to 'think outside the box' and strive for the big idea.
There are some simple rules to follow if you want to produce work that gets the job done.
Sticking to the status quo might seem safe, but it's actually riskier than embracing innovation and transformation.
The Dutch word gezellig, though a mouthful and close to unpronounceable (heh-SELL-ick) by all but the natives, aptly describes what it's like to live and work within Amsterdam's ad scene.
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- Account Director - Top London Advertising Agency c£50k Fill Recruitment Ltd c£50k, Central London
- CRM Manager - Iconic London Brand Tarsh Lazare Marketing Recruitment £40K-£60K + Benefits Package, Central London
- Senior Marketing & New Business Manager Dynamic New Alliances £32000.00 - £45000.00 per annum + Benefits, City of London
- Visual Merchandising Manager (Retail, Fashion, Creative, VM) Creative Recruitment £35000 - £40000 per annum + Negotiable, Hertfordshire
- Marketing Manager - Iconic London Brand Tarsh Lazare Marketing Recruitment £50K-70K + Benefits Package, Central London
- Integrated Designer (Marketing) Premier Media £35,000 pa, Central London