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Watch Topshop, Twitter and all the winners triumph at Ocean's Art of Outdoor awards

Topshop, Twitter, Women's Aid, British Airways and many more brands feature in the video highlights of last week's Art of Outdoor DOOH Awards event, which has now been published.

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Creativity: Create and grow

Agencies need to take a more holistic approach to creativity in order to keep up with the pace of change, stay relevant and produce top work.

 

Creativity: The happiest accidents

By embracing data analytics, and being prepared to fail occasionally, we can effectively solve brands' creative problems.

 

Creativity: Too fast to create

We have more tools at our disposal than ever, but we must not lose sight of the consumer and the product in the rush to perform.

 

Creativity: A perfect operating system

The combination of insightful data and great creative is a potent one, especially when it is applied to the feature-rich world of mobile.

 

Creativity: Technology as creative catalyst

While the need for commercial impact remains largely unchanged, creativity has taken on new forms thanks to technology.

 

Creativity reimagined

Agencies know they must keep changing, but they need to bring clients with them.

 

3 great ads I had nothing to do with: Russell Ramsey

Russell Ramsey, executive creative director, JWT, reveals three great ads he admires but had nothing to do with.

 

EC1 hangouts

A guide to where to be in EC1.

 

2014 IPA Effectiveness Awards shortlist spotlight: Specsavers 'Using advertising to build a business over three decades'

Analysing 30 years of advertising, including the long-running 'should have gone to Specsavers' concept, that has delivered an ROMI of 1.29:1.

 

Major Players reveals its Major Image winner

Major Players, market leaders for recruitment in the creative, marketing and digital space, has picked the winner of its #MajorImage competition.

 
 

2014 IPA Effectiveness Awards shortlist spotlight: easyJet 'Generation easyJet'

easyJet shifted perceptions across Europe with its first aspirational branding campaign, 'generation easyJet'.

 

London Fashion Week roundup - wearable tech goes couture

To the EC1 hub Wearable tech is at an impressive stage of evolution for such a young innovation. The concept itself is not a new phenomenon, but fashion s influence has started to shape it into something a far cry from the 80 s clunky cal...

 

How would you push digital out-of-home to its limits?

Campaign and MediaCo Outdoor challenged two digital leaders to take Manchester's CityLive screens to the max. This is what Team Sandoz and Team Hanås came up with for charities they love.

 

Inside... Rufus Leonard

Defining and iterating a strong brand image is more important than ever. However, brands need to flex according to the changing demands of their audiences and the times. The days when the voluminous brand guideline manual was the source of all know...

 

The Thinkboxes Awards for TV ad creativity

Shortlist July/August

 

2014 IPA Effectiveness Awards shortlist spotlight: Pancreatic Cancer Action

Shock ads of pancreatic cancer patients wishing they had more survivable cancers grew awareness of the condition, leading to a projected increase in earlier diagnoses that could save the NHS 3.1 million an ROI of about 4,000:1 Ali Stunt The ...

 

EC1's best places to hot-desk

To the EC1 hub Everyone has to start somewhere, and before you and your tech empire can commandeer Salesforce Tower you'll need to find workspaces that are affordable but close to the action. The beauty of EC1 s start-up culture is that everyo...

 

Big Bus Challenge extends deadline

Exterion and Campaign's competition to find the best bus creative will now end on the 17th September 2014.

 

Creating at the speed of culture

As befits Bob Greenberg's evolutionary agency, R/GA London is eschewing established ways of working and traditional campaign timelines to enable clients to flourish in the connected age.

 

Bus Delivers Big Business

Enter The Big Bus Challenge 2014

 
 

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Espresso yourself External website

by Greg Taylor, 23/10/2014

 

RETAIL THERAPY External website

by Jonathan Staines, 22/10/2014

 

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