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London Fashion Week roundup - wearable tech goes couture

To the EC1 hub Wearable tech is at an impressive stage of evolution for such a young innovation. The concept itself is not a new phenomenon, but fashion s influence has started to shape it into something a far cry from the 80 s clunky cal...

 

How would you push digital out-of-home to its limits?

Campaign and MediaCo Outdoor challenged two digital leaders to take Manchester's CityLive screens to the max. This is what Team Sandoz and Team Hanås came up with for charities they love.

 

Inside... Rufus Leonard

Defining and iterating a strong brand image is more important than ever. However, brands need to flex according to the changing demands of their audiences and the times. The days when the voluminous brand guideline manual was the source of all know...

 

The Thinkboxes Awards for TV ad creativity

Shortlist July/August

 

2014 IPA Effectiveness Awards shortlist spotlight: Pancreatic Cancer Action

Shock ads of pancreatic cancer patients wishing they had more survivable cancers grew awareness of the condition, leading to a projected increase in earlier diagnoses that could save the NHS 3.1 million an ROI of about 4,000:1 Ali Stunt The ...

 

EC1's best places to hot-desk

To the EC1 hub Everyone has to start somewhere, and before you and your tech empire can commandeer Salesforce Tower you'll need to find workspaces that are affordable but close to the action. The beauty of EC1 s start-up culture is that everyo...

 

Big Bus Challenge extends deadline

Exterion and Campaign's competition to find the best bus creative will now end on the 17th September 2014.

 

Creating at the speed of culture

As befits Bob Greenberg's evolutionary agency, R/GA London is eschewing established ways of working and traditional campaign timelines to enable clients to flourish in the connected age.

 

Bus Delivers Big Business

Enter The Big Bus Challenge 2014

 

CityLive Challenge: Showcasing the real power of digital out-of-home

Two teams, Team Hanas and Team Sandoz, are facing up to each other in the CityLive Challenge. Richard Blackburn, commercial director, MediaCo Outdoor, tells us why.

 
 

2014 IPA Effectiveness Awards shortlist spotlight: McCain Ready Baked Jackets

McCain's biggest product launch in 20 years used bus shelters to simulate the warmth and smell of baked potatoes and delivered a revenue ROMI of 1.25:1

 

Private Hear: September 2014

Paul Domenet, founding partner and executive creative director, Johnny Fearless and Vicki Maguire, deputy executive creative director, Grey London gave us their take on a selection of ads from the month just gone.

 

IPA Excellence Diploma Essays

Seven inspiring essays on the future of brands and brand communications from the IPA excellence Diploma delgates class of 2014.

 

3 great ads I had nothing to do with: Darren Bailes

Darren Bailes, executive creative director, VCCP, reveals three great ads he admires but had nothing to do with.

 

Major Players announces photography competition

From film to fashion, games to software, music to media, advertising to architecture, the UK's £71 billion creative sector is one of the nation's most important industries, driving economic growth and supporting jobs.

 

Taking on the CityLive Challenge

Last week, we were introduced to Team Hanås. This week, meet Team Sandoz.

 

Time to think about DOOH

Thinking about the evolving role of digital out-of-home and where it sits in the complex multiscreening planning environment throws up some powerful possibilities.

 

Kick start the CityLive challenge

Two teams compete this summer to push digital out-of-home to its limit.

 

The elusive social ROI

Social marketing is maturing as we learn how to implement it effectively. But the discipline still has much growing up to do in measurement terms before it is taken seriously when it comes to allocating the budget.

 

The identity crisis in social

Social ideas must be at the heart of marketing strategies - and this means more than using social media.

 
 

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