George Bryant founder and global innovations director,The Brooklyn Brothers, and Owen Lee, executive creative director, FCB Inferno, gave us their take on a selection of ads from the month just gone.
The city's inclusive spirit is a magnet for international talent looking for inspiration
Collaboration, content and effectiveness were three of the big issues on the agenda as our agency partners met around the table for Campaign's third Adland in Amsterdam debate.
Audiences are always hungry for cultural interactions but, unless those communications are conducted correctly, your brand risks being chewed up and spat out
Perhaps it is the city's compactness that forces people to 'think outside the box' and strive for the big idea
The way to build a global micro-network is by exporting Amsterdam's open and inclusive philosophy
Nowhere else in the world will you find the creative flavours cooked up in Amsterdam's collaborative kitchen
Amsterdam's canals should remind everyone who lives and works in the city of the power of innovative design and transformative ideas
In this age of immediacy, when short-termism rules, advertising could do worse than (re)learn some lessons from the product and platform builders
A crowdsourced marathon between interactive screens that timed runners and shared their congratulatory selfies is named the winner of the Campaign CityLive Challenge.
It's a question that is as old as advertising itself: How does an agency put a price tag on creativity? How can you place a value on something as intangible as an idea - one that might have been conceived in a flash of inspiration but which ended up ...
Brands are taking more control of their interconnected campaigns and dispensing with the 'lead agency' concept. Is this a better way to make great marcoms or creating a dangerous vacuum, Meg Carter asks
With consumers making their own media choices, deserting the high street and finding out about brands on their own terms, agencies are wondering how to join up all the dots. Welcome to the interconnected world. By Stuart Derrick
MBA's model allows brands to market for the way people buy today, and resembles the spiral with the website at its centre - but there are several other factors that link into 'the snail'
Events present a huge opportunity for connecting with an audience, and the sporting arena holds particular appeal for brands seeking to engage customers in relevant ways at scale
Don't let your brand become the dribbling fool you avoid at the party - better to win friends and build influence by being authentic and consistent
Data is the common language between marketing functions but, to deliver the best results, marketers need to explore varied sources and understand how to avoid the many pitfalls
In a new series, the headhunter LIZH seeks out ideas, trends and people who are applying creativity in new and different ways. First up, LIZH examines the notion of failure and how embracing it can lead to great success
Brands that behave in an interconnected way will stand a better chance of success
As the world wide web celebrates its first quarter-century, its inventor, Sir Tim Berners-Lee, took to the stage at SapientNitro's latest Idea Exchange event to discuss the ways in which technology, creativity and data will shape the world of brand a...
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