easyJet shifted perceptions across Europe with its first aspirational branding campaign, 'generation easyJet'.More
To the EC1 hub Wearable tech is at an impressive stage of evolution for such a young innovation. The concept itself is not a new phenomenon, but fashion s influence has started to shape it into something a far cry from the 80 s clunky cal...
Campaign and MediaCo Outdoor challenged two digital leaders to take Manchester's CityLive screens to the max. This is what Team Sandoz and Team Hanås came up with for charities they love.
Defining and iterating a strong brand image is more important than ever. However, brands need to flex according to the changing demands of their audiences and the times. The days when the voluminous brand guideline manual was the source of all know...
Shock ads of pancreatic cancer patients wishing they had more survivable cancers grew awareness of the condition, leading to a projected increase in earlier diagnoses that could save the NHS 3.1 million an ROI of about 4,000:1 Ali Stunt The ...
To the EC1 hub Everyone has to start somewhere, and before you and your tech empire can commandeer Salesforce Tower you'll need to find workspaces that are affordable but close to the action. The beauty of EC1 s start-up culture is that everyo...
Exterion and Campaign's competition to find the best bus creative will now end on the 17th September 2014.
As befits Bob Greenberg's evolutionary agency, R/GA London is eschewing established ways of working and traditional campaign timelines to enable clients to flourish in the connected age.
Enter The Big Bus Challenge 2014
Two teams, Team Hanas and Team Sandoz, are facing up to each other in the CityLive Challenge. Richard Blackburn, commercial director, MediaCo Outdoor, tells us why.
McCain's biggest product launch in 20 years used bus shelters to simulate the warmth and smell of baked potatoes and delivered a revenue ROMI of 1.25:1
Paul Domenet, founding partner and executive creative director, Johnny Fearless and Vicki Maguire, deputy executive creative director, Grey London gave us their take on a selection of ads from the month just gone.
Seven inspiring essays on the future of brands and brand communications from the IPA excellence Diploma delgates class of 2014.
Darren Bailes, executive creative director, VCCP, reveals three great ads he admires but had nothing to do with.
From film to fashion, games to software, music to media, advertising to architecture, the UK's £71 billion creative sector is one of the nation's most important industries, driving economic growth and supporting jobs.
Last week, we were introduced to Team Hanås. This week, meet Team Sandoz.
Thinking about the evolving role of digital out-of-home and where it sits in the complex multiscreening planning environment throws up some powerful possibilities.
Two teams compete this summer to push digital out-of-home to its limit.
Social marketing is maturing as we learn how to implement it effectively. But the discipline still has much growing up to do in measurement terms before it is taken seriously when it comes to allocating the budget.
Social ideas must be at the heart of marketing strategies - and this means more than using social media.
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