Lloyds Banking Group reviews EU-level public affairs brief
Lloyds Banking Group has put its EU-level public affairs brief out to pitch.
Spending review: Lloyds Banking Group is looking to cut costs
The news comes during a wide-ranging review of the bank’s agency roster in an attempt to reduce costs.
Pitches were held last week for the European PA brief, currently held by Fleishman-Hillard in Brussels. The agency won the account in July 2010.
Asked about the pitch process, a spokesman for Lloyds Banking Group restated what the bank told PRWeek two weeks ago about its intention to ‘simplify our supplier base’ as part of a group strategic review.
It is thought that four agencies were asked to pitch in a procurement-led process, which included an online auction where cost would be a defining factor.
The pitch comes at a time when the taxpayer-backed bank faces increasing pressure to cut costs. It reported losses of £3.5bn for 2011 on 25 February. It blamed the losses on compensating customers for mis-sold payment protection insurance and the upheavals in the eurozone.
Lloyds is currently negotiating with the Co-op, which runs a financial services division as well as a supermarket retail arm, over the sale of 632 of its bank branches.
Lloyds is being forced to sell the branches by the European Commission.
It must sell the branches by the end of 2013 to meet EU state-aid regulations after its rescue by taxpayers during the 2008 financial crisis.
In last month’s article, PRWeek revealed other Lloyds briefs that were expected to be under review.
This included the WPP-held media relations and public affairs brief for Lloyds insurance; McGarvie Morrison Media’s Scotland corporate and public affairs account; FTI’s corporate banking work; and Grayling’s private banking, wealth management and corporate markets business.
This article was first published on prweek.com
Latest jobs Jobs web feed
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- Global Product Manager Evans Taylor c£50k - c£60k p.a. plus car, bonus and benefits, North East of England or Central London
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Senior Planning Director, International Agency, London, to £120k Fill Recruitment Ltd to £120,000, Central London
- Graphic Designer CitNOW £25,000-£35 000pa, Wokingham, Berkshire
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile marketing is coming of age, and the pace of change is now exponen...
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...