Taylor Herring to launch ping-pong and cocktail venue

Bounce, set to launch in October, is based in a £2.5m venue in London and will allow visitors access to a bar and restaurant as well as 17 ping-pong tables.

Taylor Herring will be delivering a national consumer campaign around the launch with a particular focus on lifestyle press, after winning a pitch for the work.

The brief will run into the New Year and include work around creative stunts and news generation, with a focus on the heritage of ping-pong.

Taylor Herring will also look to shine a spotlight on celebrity fans of the game, creating events at the venue itself.

Inspired by similar ventures in the US, the 12,500 square foot space will be based in Farringdon and hold up to 130 diners in its restaurant.

Herring’s Hayley Dodd will lead the account and report to Adam Breeden, MD of Bounce, and co-founder Dov Penzik.

Penzik said: ‘Since dreaming up the idea almost four years ago, social ping-pong has begun to emerge in the US and in pockets of London. Adding great food and a fabulous bar environment to our love of the game creates a fresh new take on a lifelong passion.'

This article was first published on prweek.com