LGComms launches national talks ahead of key public health reforms
LGComms is spearheading a drive to address concerns as landmark public health reforms give comms teams their 'biggest challenge' in years.
Public health: Smoking will be on the agenda
The industry body is set to launch a survey and series of talks across the country ahead of public health being transferred to local authorities next April.
Affected decision makers in comms and beyond will be canvassed for their views on the move, which will see local councils take on responsibility for issues such as smoking.
LGComms chairman Cormac Smith said the move was in reaction to the ‘massive changes’ set to hit local government and related authorities, which have already been hit by cuts: ‘This is the biggest single challenge that faces local government communicators.
‘It’s exciting because we get to put our hands on more levers of influence. However, it is a massive additional responsibility and in the current environment we are often being asked to do more with less.’
Under the new system, Health and Wellbeing Boards will be set up in local areas to help councils deliver services.
LGComms will send out a survey to gauge concerns ahead of holding four meetings on the issue.
Three will take place in Newcastle, Coventry and Somerset over the coming months, with PROs from across the country invited to join key figures in the roundtable discussions.
A final one will be held in London in December.
Smith added: ‘We need to make sure councils are sufficiently prepared, as anecdotally this has been quite patchy. When we have drawn all the information together then we can act accordingly.’
This article was first published on prweek.com
Latest jobs Jobs web feed
- PR Account Director fishtank 40k to 55k per year GBP, Surrey
- Digital Search & Acquisitions Officer Topshop Up to £30,000 per annum + benefits, London
- planner > SHOPPER EVANGELIST > brilliant role for those SUITS looking to move across into PLANNING collectivo £30-40k + bens, London
- Marketing Executive Warner Bros £ Competitive + benefits, Holborn, London
- Senior Digital Planner - Superb Integrated London Agency - FMCG Accounts - Up to £70K Fill Recruitment Ltd Up to £70K, London
- Programme Evaluation Analyst Direct Recruitment £38,000 - £40,000 + bens, Central London
Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight (Webcast) External website
Brand Republic’s first ever online TV show, Big Questions Live wil...
Integrated digital marketing offers huge opportunities to engage, servic...
The PR industry’s lack of success at the Cannes Lions festival 201...
Confused by hashtags? Tweetchats? Tweet walls? You’re not alone.Wi...
It’s fair to say we are truly in the age of content marketing, the...
As a nation, the UK is media and technology obsessed with over half of t...