Smithfield in CLS bond job
UK-listed property investment firm CLS Holdings called in Smithfield Consultants to run a media campaign to support the issue of a new retail bond.
CLS: property investment
The agency's financial services team handled the project brief, targeting private client brokers, financial advisers and consumers.
The retail bond, which is to be listed on the ORB market of the London Stock Exchange and offered investors a yield of 5.5 per cent a year on a fixed seven-year coupon, sought to raise £50m.
The launch attracted widespread national and retail investment trade media coverage, including articles in the Financial Times and The Mail on Sunday, and an interview with CLS' CEO Richard Tice on BBC Radio 4's Today programme.
The bond was significantly oversubscribed and closed early, enabling the firm to raise £65m.
This article was first published on prweek.com
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile marketing is coming of age, and the pace of change is now exponen...
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...