Debenhams switches financial PR to Brunswick

PRWeek revealed last month that the retailer was seeking a new financial PR agency after FTI declined to participate in the competitive review.

Brunswick partner Simon Sporborg and director Tim Danaher are leading the account.

The review is thought to have been triggered by appointment of Michael Sharp as group CEO in September last year, replacing Rob Templeman. Since taking charge it is understood that Sharp has instigated a review of a number of Debenhams’ third-party advisers.

The FTSE 250 firm has continued to perform strongly despite what it describes as ‘extremely challenging market conditions’.

This morning the group announced that like-for-like sales rose by 3.3 per cent in the six months to 1 September and that it expects full-year pre-tax profits to be ahead of last year.

Brunswick’s appointment comes after losing fellow high street retailer Mothercare to Tulchan Communications earlier this month.

This article was first published on prweek.com