PR apprentices begin lessons as McDonald's Nick Hindle praises scheme
PR apprentices placed in a Government-backed scheme have this week started their studies in earnest, with the support of McDonald's top comms man.
Nick Hindle: pledged support for PR apprentices
Forty-eight apprentices placed in companies around the country by Pearson in Practice and the PRCA have this week entered the classroom-based teaching element of their apprenticeships, which runs alongside their practical workplace experience.
McDonald's vice-president of comms Nick Hindle spoke to mark the UK-wide induction of students earlier this week.
Hindle told PRWeek: ‘I think there are many people out there with talent and qualities to add to our industry that have not been given the opportunity to enter the industry. I think the apprenticeships programme is a clear signal that we want to be more accessible and we’re very supportive of it.’
The apprentices will be taught 14 modules on a day release basis, and will gain a level four qualification at the end of 12-18 months, the equivalent to the first year of a degree.
Grayling, The Red Consultancy and Virgo Health are among the agencies to have taken on apprentices from the £1.2m Government-funded scheme.
Anne Martin, Pearson curriculum manager PR, said: ‘They are having the most amazing experience. Some of them have been with their employers for a couple of weeks and they have been talking to journalists and organising events, they’ve been treated like employees.’
This article was first published on prweek.com
Latest jobs Jobs web feed
- Senior Account Manager fishtank 32k to 42k per year GBP, Maidenhead, Berkshire
- Graphic/Web Designer fishtank 17k to 27k per year GBP, United Kingdom
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Digital Brand Manager Nike Europe Competitive + attractive relocation package for foreign hires, Amsterdam
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- senior planner > SPORTS BRANDS collectivo Up to £90,000 plus benefits, London
Integrated digital marketing offers huge opportunities to engage, servic...
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...
A recent Brand Republic survey revealed that 78% of respondents felt und...