Dementia UK calls in Stand Agency to help with fundraising

The agency was appointed after being asked to submit a proposal for the annual 'Time for a Cuppa' event.

The fundraiser will take place in March and encourages people to hold their own events to raise money for Admiral Nurses; mental health nurses specialising in dementia.

It has been briefed to build the profile of and support for Time for a Cuppa 2013, to increase funds raised, and build awareness of Dementia UK and its provision of Admiral Nurses.

Stand Agency's programme of activity will run from October 2012 to March 2013 with the account will be lead by co-founder and MD Laura Oliphant.

It has been briefed to build profile and support for Time for a Cuppa 2013, to increase funds raised, and build awareness of Dementia UK and its provision of Admiral Nurses.

The programme of activity will run from October 2012 to March 2013, with the work led by Stand Agency co-founder and MD Laura Oliphant.

Oliphant said: ‘Around 40 per cent of people will be touched by dementia in this country, so we will use Time for a Cuppa to build awareness of the hard facts - but also understanding of the support and help that is that is available through the charity.

'The event already sees wide participation from existing supporters of the charity, so we have developed a creative and emotive PR strategy that will broaden its appeal and catch the attention of a wider consumer audience.

She added: ‘We will be using a variety of tactics across traditional and social media from fabulous tea parties with high-profile supporters to an enormous virtual tea party on Twitter.

'Alongside our programme packed with tea, cake and fun, we will also be using the event to highlight the serious gaps in access to Admiral Nurses across the country which urgently needs to be addressed.'

This article was first published on prweek.com