Most read stories in advertising, marketing, media and PR (14 - 20 Oct 2012)

Red Bull Stratos skydive smashes YouTube records: Red Bull Stratos, the event behind Felix Baumgartner's skydive from the edge of space in a record breaking stunt, reached eight million concurrent views on YouTube, marking the highest-ever concurrent viewing figure on the Google-owned site. (Marketing, Monday 15 October)

Nestlé sends KitKat into space for Felix Baumgartner: Nestlé sent a KitKat into space this weekend in order to show support for Felix Baumgartner ahead of his skydive from the edge of space. (Campaign, Monday 15 October) 

Jouning maps out Condé Nast's digital future: Condé Nast UK, the print media powerhouse behind Vogue, Glamour, GQ and Wired, expects digital to account for 30% of total revenues in 2014, propelled by luxury brands arriving late to the party. (Media Week, Wednesday 17 October)

Bodyform fights sarcasm with sarcasm: Rather than endure the recent social media backlash of fellow feminine hygiene brand FemFresh, Bodyform has chosen to fight sarcastic Facebook comments made about its advertising with more sarcasm, issuing a wonderfully irreverent retaliation video on YouTube. (The Wall, Wednesday 17 October)

Barclays' corporate affairs chief Howell James steps down: Howell James, Barclays' vice-chairman for corporate affairs, has resigned from the crisis-hit bank. (PR Week, Wednesday 17 October) 

SCA calls global Bodyform pitch: In the week that Bodyform scored a PR hit with a spoof ad on its Facebook page, its parent company, SCA Hygiene, has called a review of the feminine hygiene brand's global advertising account. (Campaign, Thursday 18 October) 

As many as 22% of companies have no social media strategy: It may seems staggering that in the digital, social age companies feel they can communicate effectively without using social media, but that is the case according to the latest Grayling Pulse survey. (The Wall, Thursday 18 October)

Cameron 'mistake' throws energy sector into turmoil: David Cameron has thrown the energy suppliers into chaos by claiming next month's Energy Bill will introduce legislation that forces customers onto the lowest possible tariff. (Marketing, Thursday 18 October)

Gap reviews international creative and media: Gap, the high-street clothing retailer, has approached agencies about its international advertising and media accounts. (Campaign, Thursday 18 October) 

 

The Red Brick Road in ownership rethink: The Red Brick Road's remaining founders are in talks over its future ownership after changes to the shape of the independent shop's management team. (Campaign, Thursday 18 October)