Esprit appoints Exposure as UK agency of record

The brand, founded in San Francisco in 1968, is now present in more than 40 countries and sells its fashion and lifestyle products in more than 1,000 directly managed retail stores worldwide.

Despite its US roots and a listing in Hong Kong, Esprit sees the bulk of its revenues come from Europe.

Exposure has worked with the retailer previously, handling the UK and global launch of its Limited Edition collection in 2011.

The agency has a strong track record in fashion, having worked with clients including Levi's, Nike, Dr Martens and Nike.

Esprit is undergoing a global transformation programme, launched in September 2011, which will see it invest more than €280m (£226.6m) to redesign its managed stores worldwide until 2015.

As part of the global revamp, the brand last year announced it was to divest itself of its North America business and exit retail operations Spain, Denmark and Sweden.

This article was first published on prweek.com