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Pure Gym hires PHA Media amid expansion drive
PHA Media has been appointed by Pure Gym following a competitive pitch.
Pure Gym: Expansion plans
The agency has been called in to boost coverage in the national and regional consumer media and to manage its press office function.
The appointment comes amid a time of expansion for the company, with 38 Pure Gyms throughout the UK, and another 20-30 expected to launch in 2013.
PureGym's group digital and marketing manager Paul Kirwin said: ‘We have seen a significant amount of growth over the past four years and we needed an agency that could help support and elevate our growing expansion. We were impressed with PHA Media’s knowledge of the health and fitness sector as well as the team’s enthusiasm and passion for Pure Gym.’
Account director at PHA Katie Matthews added: ‘They have ambitious expansion plans for 2013, and we look forward to supporting that expansion, and the brand as a whole, over the next few months.’
This article was first published on prweek.com
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