News in brief: the week in global PR, healthcare, the city, public sector and lobbying (22 Feb)
The Mauritius Tourism Promotion Authority has reappointed Hills Balfour for three years following a competitive pitch.
Paradise pitch: Mauritius Tourism
The agency is tasked with promoting the destination to luxury travellers across sales, marketing and PR in the UK market.
Jumeirah Group, the global luxury hotel firm, has made The Communication Group its retained UK agency. The agency will oversee Jumeirah's corporate comms and its three London properties - Jumeirah Carlton Tower, Jumeirah Lowndes Hotel and Grosvenor House Apartments by Jumeirah Living.
Braben has been hired by outdoor advertising sales company Primesight to build the profile of its results-focused culture in the advertising market.
Upper Street, the premium shoe label, has chosen EdenCancan to handle its press and publicity. It is retaining the agency to handle PR, social media and events throughout 2013.
The week in global PR
LinkedIn has appointed Catherine Fisher, a former director of comms at Netflix, as director of corporate comms, a new role focused on consumer PR and based in the US.
Bite has expanded its global team. North America senior vice-president of marketing Steven Brewster has been handed a global marketing remit to align the firm's marketing efforts around the globe and build the Bite brand. Andy Steen has been named senior vice-president of internal comms and will work with Bite's global management team, regional leaders, marketing and human resources teams to foster teamwork within the agency.
Fleishman-Hillard has appointed Paul Haugen as director of planning across Europe, Middle East and Africa. Haugen will drive creativity across the business and will be based in F-H's London office.
Ford has promoted Ray Day to group vice-president of comms in the US, overseeing global external and internal comms. He has served as vice-president of comms for five years.
The American Dental Association has hired Fleishman-Hillard as its PR agency, following a competitive review.
Nick Shaper, the US Chamber of Commerce's executive director of digital strategic comms, has vacated his post to become senior vice-president at Engage, a digital public affairs strategy firm.
Coyne PR is working with UPS on the company's sustainability efforts in the US. The appointment follows a competitive review process. Coyne will handle PR for the company's corporate sustainability initiatives.
Edelman has appointed Cassel Kroll, ex-director of social media strategy at Mindshare, as vice-president of media strategy at Edelman Digital in the US.
Taxibeat, which developed a smartphone app for enhanced taxi booking, has selected Waggener Edstrom as its agency partner in France.
The week in healthcare
Just Health has been called in by the Royal Free Charity to drive a campaign to create an Institute of Immunology and Transplantation at the NHS Foundation Trust in Hampstead. The campaign will target residents, community groups, the media and local politicians.
Havas PR has hired Louise Stone to lead its health and wellness arm, reporting to MD Steve Marinker. Stone led Lexis' healthcare team for three years before joining Road Communications in November 2011 to support the agency's drive in consumer health. She later freelanced for Hill+Knowlton Strategies and Red Door Communications.
Cancer Research UK has sent examples of cigarette packets to MPs as evidence for its claim that the tobacco industry markets its product to young people, particularly females, through colourful packaging. The move is part of the charity's campaign calling for the introduction of plain cigarette packaging.
The King's Fund review has found that A&E waits have hit their highest in a decade, due to a combination of rising pressures and staff shortages, for the period October to December 2012.
The public sector week
Aberdeen City and Shire Economic Future is searching for PR support. The joint public and private body is looking to spread understanding of its new transport plan, which has been developed in conjunction with transport partnership Nestrans. The winning agency will promote the plans to a range of stakeholders including the public, businesses and politicians.
Bromford, the affordable housing and specialist support provider, has bolstered its comms team. Dan Baldwin will join as digital marketing manager, from BlueCube Communications. Annabel Salter will take on the role of PR manager, joining from Walsall NHS, while current comms manager Alex Abbotts will take on the newly created role of head of comms.
Arundel Castle has appointed Brighton-based Midnight Communications to handle its 2013 media relations campaign. One of the largest inhabited and complete castles in England, Arundel is situated in West Sussex.
Medway Council has joined the PRCA. Director of comms Simon Wakefield leads a 19-strong comms team at the Kent council, which provides comms, marketing, web and graphic work.
The week in the city
Man Group, one of the globe's largest listed hedge funds, has handed its retained financial comms brief to RLM Finsbury. The London-listed constituent of the FTSE 250 had previously used Maitland since mid-2010. The account will be led by RLM Finsbury partners James Bradley and Ryan O'Keeffe, who will report to Man Group's comms head and former Maitland consultant David Waller.
LV=, the UK insurance specialist, has called in Tulchan Communications to support its corporate comms activities. Tulchan consultant Susanna Voyle and associate consultant Michelle Clarke head the account, reporting to Emma Banks, head of corporate comms at LV=.
Elephant Communications has recruited FTI Consulting's Rebecca Ellis-Owen as a consultant director. She will focus on clients spanning financial services, retail, professional services and the arts. She had worked at FTI (formerly FD) for about 15 years and joins former FD senior managing director and Elephant founder Guy Bellamy at the agency.
The Communication Group has promoted two directors to its group board. Caroline Parrish has worked at the agency for nine years in travel, retail and luxury, while Tom Nutt has spent a decade at the firm focusing on corporate and financial clients.
The week in lobbying
Insight Public Affairs has launched a dedicated transport and infrastructure practice. It will be led by Alex Burrows, who joins from Centro, the West Midlands Transport Authority, where he was head of strategy with responsibility for public affairs, policy, stakeholder engagement and transport strategy. The move follows Insight's recent wins of airline Emirates and the Institution of Engineering & Technology. Gareth Elliott, who joined Insight in 2011, having served as infrastructure lead at British Chambers of Commerce, will work alongside Burrows in building the practice.
The British Insurance Brokers Association has retained Fleishman-Hillard as its public affairs agency. Fleishman-Hillard has worked with BIBA since 2007 and advises on strategic political, issue management, and regulatory and policy support. The agency is currently working on the roll-out of the 2013 Manifesto and on a comprehensive engagement programme.
Vero Public Relations has opened an office in Yangon, Myanmar, which was formerly known as Burma and is moving towards democracy. Vero also has offices in Bangkok and Ho Chi Minh City. The company serves a range of multinational companies and trade groups in consumer, b2b and public affairs comms
This article was first published on prweek.com
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