Weber Shandwick revs up b2b practice

Weber Shandwick Enterprise has already been awarded a UK and international brief by Williams Lea, a business process outsourcing company specialising in marketing and print management.

The division brings together a number of existing areas of expertise within the agency as well as a range of new services aimed at other client departments than marketing and communications.

Jacob said: ‘Our Enterprise offer will focus on bringing clients closer to their customers and prospects. From working directly with a client's sales teams to craft a compelling narrative story and sales pitch, to brokering new business and networking opportunities, Enterprise is about acting as a genuine new business driver for companies wanting a deeper level of engagement with a b2b audience.’

Weber Shandwick Enterprise will work closely with sister agency McCann Enterprise to offer clients in the b2b space a single integrated branding and marketing communications service.

The Williams Lea work was won in an agency selection process supported by intermediary Oystercatchers.

This article was first published on prweek.com