Additional Information


Tobacco industry accused of using 'scare story' PR tactics to derail plain packaging

The tobacco industry embarked on a PR strategy that exaggerated the threat of the illicit tobacco trade in response to the Government's plans for plain packaging, a new research paper has claimed.

To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.

Don't have an account?

Subscribe now for full access to Brand Republic Group sites. (Brand Republic, Campaign, Marketing, Media Week)

Create an account now


Regsiter for Limited Access

Additional Information

Latest jobs Jobs web feed

Back to top ^